Giuliette by Giulia Braglia : the combinations and the geometric rigor are the qualities of a brand that is characterized by clean lines, basic but turned on contrasting colors.
D’Alpaos: innovation fabric. Advocate a concept of avant-garde brand, free from sexual constraints and friend of nature, D’Alpaos is capable of ranging from content to aesthetics without ever forgetting the conscious aspect of fashion, successful in the drawing, confirmed the substance.
White Mouths, without seam. Perfect. This phonetic anagram of a brand inspired in its name to the concept of mystical dress by Roland Barthes, which encompasses all the bodies. Motor unpublished aesthetic concept convertible, no gender and unseasonal, White Mouths embraces and advocates the idea of a completely new street style based on modular and separable garments, highly experimental.
Filippo Fanini: aesthetic that mixes experimentation, design and architecture. Rooted craftsmanship meet modern technical daring in the processing of leathers in a manner sometimes unusual.
Patrick Mathieu, a conceptual fashion that exceeds stereotypical barriers giving way to an aesthetic free, independent. A minimalist style, elegant, contemporary, timeless, genderless, ageless. So Patrick Mathieu becomes the protagonist of a cultural revolution in full swing where to emerge is the personality, not sexuality.
Jonathan Scarpari: the multiple identities, the infinite possibilities of choice. Between white and black, between good and evil, between the masculine and feminine … the other. The wardrobe opens the borders to experimentation and the man prepares to undress the role of classicism in favor of a revisited tradition, where the demarcations see their time runs out, welcoming a new era.
Numbers, anatomy and scientific matters are merged with the more poetic creative substance, melting into a single product. Young Italo-Brazilian designer, graduated in chemistry at PUCRS- Pontificia Universidade Catolica do Rio Grande do Sol in Porto Alegre, in 2010 Jonathan Scarpari approaches to the design, alongside Helen Rodel. In 2013, year of the brand’s launch, arrives in Italy and attended the course in Fashion Design at the Marangoni.
Getting great approval to the Dragao Fashion Brasil, emerging at the Vicenza Fair Salon Origin, Jonathan Scarpari is that missing piece to the contemporary market. Each rule is canceled, giving welcome to a well-dosed craftsmanship of contemporary models and excellent leather processing.
In the collection B-24 the red, white and black color blocks live gentle shirts, wide sweaters, avant garde coats, striking houndstooth in black and white, futuristic in the leather. The classic suit is replaced by different alternatives, even composed and not only by impeccable shorts, detailed. Time and oppositions vanish for dressing liquid essence, uncontrollable, Jonathan Scarpari. For info jonathanscarpari.com
Mani del Sud: a flagship for fashion, a tight knot between two flaps, creativity and tradition. Consolidated experience in the fashion industry, ability to translate studied laws of the Made in Italy in a fresh and innovative product, ability to bring together craftsmanship and modernity.
Fri:haend. Five friends, traveling to America and … No, it’s not a plot of a film or the story of an idyllic story of friendship, but the concrete realization of a common goal. The power of ideas and determined perseverance converge in a cool brand, born in 2012 latest. A brand, a pact between resourcefulness, ability and a good fashion.
SUNBOO, Sun + Bamboo. Here is the solution! It is right in the bamboo that hides the secret ingredient of the recipe all ecofriendly contemporary SUNBOO glasses. Pratical, lightweight and environmentally friendly, holder of a new world view. Eco yes, but never forgetting the good taste.
Lucio Vanotti: national and purista approach , for fashion only manifests its most beautiful, thin, truthful to be . No frills or whimsicalities On the contrary, practical functionality. “Less is more” professed Ludwig Mies van der Rohe; “before leaving the house, a lady should look in the mirror and remove one accessory” kept repeating Chanel. It really seems that Lucio Vanotti follow word by these already proved and historical thought, making it their own, adapting it to her more personal conception of creativity.
Matteo Lamandini. Underneath the uniform? The irony. From the tailoring up to a refined elegance, new and sophisticated, ready to surprise … and smile. Small details, unexpected contrasts, unusual fabrics for a gentleman reminiscent of a traditional art passed but seer of a future style, innovative.
Carlo Volpi Knitwear: piles of threads, contrived interweaving, fine yarns. Textile secret hideouts of a whimsical humor for exclusive items, refined, unisex explode on linear cuts, oversized, for contrasts and experimentations, a remarkable eclecticism. Each garment shouts its personality, contains and expresses a character distinguishable at first glance, from the first blink of an eye. Surfaces schematic and simpler lines are just a trap, a false start of a conclusion far from obvious where patterns and colors run out of control toward the purest creativity.
Traiano. Not just a brand but a project promoted by an avant-garde creative idea, a new vision of menswear that is not limited to design aesthetically beautiful clothes but decided to focus its cards especially on the substance, on the quality. Dresses like mix of comfort and luxury. Garments entirely made in Italy, the result of a long tradition of tailoring that intelligently does not rest on the already experimented knowledge but gives a nod to the future and its novelty.
EdithMarcel: sum of graceful lines, gentle, alternating to the stiffness of textile volumes without sex or name. Hybridization, mixture of items once belonging to certain types of gender and now fluid, loose liquidity. Farewell preconceptions or conventional styles, space for genderless fashion innovation canceling limits. In an incisive social historical moment like this, fashion and its inherent speed, captures and represents, without debate or controversy, what is happening. Mirror of society, the revolution taking place. That’s the philosophy, the conceptual wave ride the emerging brand Made in Italy EdithMarcel.
Created in 2015 by fashion designer Gianluca Ferracin and architect Andrea Masato, both formed at the IUAV in Venice, this young brand feeds on high quality and experimentation. Outfits that go beyond the already known concept of unisex but embody the same projects for women than for men. To get to the synthesis of the two different physicality and create a new profile, a new status without imposed definitions, where everyone can be or become something else. Freely. Without too many questions, or why.
With the intent to explain and share the same idea of clothing from the right fit for both genders. Tribute to Edith Piaf and her boxer Marcel Cerdan, EdithMarcel debuts at Pitti88 and then from there to be unstoppable recognized and involved in important initiatives of scouting, from the Fashion Lab at the Fashion Hub Market, through the latest, expected edition of Who is On Next? Donna 2016. Simply talent.
For the Spring – Summer 2016 square shapes compose blocks of colored geometries. Gentle soul for him, for her severity. Short pleated, mini white dresses from the profiles and the black pockets, jackets defined by skillful tailoring, with a strong, artisanal identity , with attention to the smallest detail. Innovative suit, new suit idiom, with pants by the extravagant flap off white. To fill the eyes, hit with style. Nothing segmentations, demarcations. Here is a new concept of fashion. For info http://www.edithmarcel.it/
Miaoran is a fusion between oriental style, Italian tailoring and contemporary vision that cancels gender differences favoring an uninhibited freedom, a style without compromise. Oversize proportions and contrasting fabrics, geometric shapes in opposition, basic colors and soft style create harmonious, with a strong aesthetic and functional at the same time. Miaoran is characterized by a materic creativity, are the tissues to determine the volumes and shapes made with minimalist taste and meticulously tailored.
Miao Ran, born in China in 1987, after studies in Product Design and Modeling woman, he decides to move to Italy, to Milan, to follow a degree course in Fashion Design at the Politecnico. At the same time, at Institute Secoli, he specializes in modeling, development knitwear, draping techniques. In 2013 he decided to continue his specialization with the Master in Fashion Design at NABA where he still teaches today. Strong of important and extensive experience, Miao Ran decides in 2014 to create the eponymous brand by presenting a collection of clothing no gender.
Miaoran, one of the finalists of Who Is On Next? 2015 both in the men’s category and in the female, for the spring / summer 2016 it offers a collection built on opposite colors, white, blue, black, in a dance between darkness and light, between spirituality and revolution, between cuts net and rich detail. A practical design and multifunctional approach declinable on male and female, where emerges a strong meeting between the Orient and the West, an instinct tainted by a fashion designer that expresses, in a personal way, his philosophy.
For info http://www.miaoranstudio.com/