Ssheena : sportswear by Sabrina Mandelli special guest of White Show 2017. The young brand, already winner of the Ramponi Prize 2016, was the protagonist of an exclusive event in the heart of Milan, realized in collaboration with CNMI, he support of the Ministry of Economic Development, ICE Agency, Confartigianato Imprese and the patronage of the City of Milan.
On an exceptional runway, Ssheena and its contemporary creations moved to an Urban Catwalk with a fashion show open to the public and which started from Sala Cariatidi at Palazzo Reale to Piazza Duomo. With a Milan XL coming to people, among the people. Launched in 2015, this emerging brand is the result of important training and professional experiences by Sabrina Mandelli, who has worked for many renowned brands such as Dolce & Gabbana and Gruppo Antonioli.
Ssheena is born of the culture, the desire to dress a woman not with simple clothes but with a style made of street touches, pieces that adorn the workwear, fabrics and impeccable workmanship. The whole? Made in Italy. Packed in Lombardy, Veneto and Emilia Romagna, suits are the right mix of tradition and experimentation, among contrasts now transformed into a winning equilibrium game. Ssheena is a woman, is the woman’s idea according to her founder and designer Sabrina Mandelli, who in her latest collection “she’s dressed up” by a futuristic retro hero, inspired by the 1970s science fiction Spazio 1999.
Art and study of fabrics are a constant in Ssheena that chooses clean cuts, tailoring and Italian, renewed with the use of innovative materials. Nothing is exaggerated, but of great impact, enclosed in pure forms. After making debut in the USA with two trunk shows in Los Angeles and New York, organized by the White Milano Time Award, Ssheena continues to surprise. For info ssheena.it