WHITE MILANO: 25 to 27 February 2017 Tortona Fashion District will once again come alive with the next FW 2017-18 collections, hosting more than 500 brands, including emerging realities, special projects, international brands. Set in three different exhibition areas, WHITE MILANO continues to impress and attract buyers from around the world, focusing exceptional nature of the Made in Italy and the dynamism of foreign names.
White Women’s Collections + Accessories :here we are at the important constant salon appointment sponsored by the City of Milan, which return September 24 to 26 to give creative oxygen in the most important city of Italian fashion and especially in Tortona Fshion District. Not an issue whatsoever, but joint, fundamental shift that proves a significant growth for both data and for the many opened sections. Thanks to the continuous research and assiduous support for young talents, a real scouting, which puts the buyers in front of an always-on update of trends and avant-garde.
Time Award, a project organized by White Milan and Italian Chamber of Fashion Buyers under the patronage of the City of Milan, will close the registrations May 15. The competition, great opportunity for emerging talents of contemporary fashion, looks like brand accellerator initiative but also aims at highlighting a fashion segment still little known. In the last edition he was proclaimed winner Bliss Lau , jewelry brand, and have received special awards Giancarlo Petriglia, Maurizio Miri and Ultràchic. The novelty of this edition is that the winners will be two, one for the clothing category and one for the accessories category. The winners, nominated during the White Trade Show in June, will have the opportunity to exhibit their collections during the White, will be incorporated in the Best Shop distribution network and will also be the protagonists of important trunk international show dedicated to the presentation of their creations.
The jury of Time Award – chaired by Mario Dell’Oglio – Del’Oglio Store (Palermo) President Italian Chamber of Fashion Buyers will consist of Loris Portolan – Birba’s (Pordenone), Cesare Tadolini – L’Incontro (Modena), Roberta Valentini – Penelope Store (Brescia), Bruna Casella – Bernardelli (Mantova), Pancrazio Parisi – Parisi (Taormina), Massimo Degli Effetti – Degli Effetti (Roma) and Jacopo Tonelli – L’Inde Le Palais (Bologna). There are also two special prizes of Time Award: one is assigned by ICE, Agency for the promotion and internationalization of Italian companies abroad, for the collection that best represents the excellence of Made in Italy, while the second prize is the main sponsor Lancia offers the opportunity to produce and sell an accessory designed for the city car. The Time Award designers will also be the protagonists of some online contest that will allow the most voted to make two accessories related to the car. The first event Time Award 2016 was held May 4 in Bologna where he was presented the Mya Bag created by the designergner Luca Larenza, winner of the first online contest supported by Lancia.
For info http://timeaward.it