White ice, magnolia or milk. From the sneaker bag, from the t-shirt to the maxi skirt. The color of the purity returns to the fore and the walkways illuminate … white!
Tshirt Mania! Behind that T-style form, there is so much story to tell: since 1953, when with the movie “Il Selvaggio” a young Marlon Brando baptized the white Tshirt as a true cult, in the 1980s crowning a style icon, to today we continue to choose it every day. And if the last runways prefer those lettering, full of phrases, hastags, or protests, let your imagination go and choose the Tshirt that’s best for you!
Flowers with romantic tones, sometimes nostalgic, and flowers with strong and disruptive colors. Not just prints, but also applications and embroidery, in a three-dimensional variant. All the energy and vitality of flowers that year after year bloom on clothing and accessories to enhance beauty and femininity.
Metallic Trend. The fashion illuminates of metallic flashes. Gold, silver, bronze between reflections and luminescence enchant and enhance the elegant and sophisticated fashion style. From the runways message, or rather the cry, it comes through loud and clear. Password? Shine!
La Lattoneria: give me a sheet and make them out idea. Young reality, La Lattoneria, is a company engaged in the design of sheet metal furniture world that sees hidden in its brand a winning partnership, the one between the creative Sara Ricciardi and Martina Salvato with the business spirit of Maurizio Bernardo.
Animals in fashion: exotic, colorful, fantastic or domesticated. My head is a jungle? Of course not! My look is a jungle, in total Animal Trends! Get ready to open their closets, or rather the cages, and let yourself by dressing your pets friends.
SUPER: 143 brand called to appeal, The Mall in Porta Nuova Varesine the chosen location, global search and scouting the secret ingredients for a high creative impact event. From February 25 to 27 Milan is … SUPER! In the heart of the fashion district of Milan, in an area of over 4000 square meters set up following the design of the study of architecture Andrea Caputo, immersed in a post-industrial atmosphere and work in progress, selected brand will show the future, the trends of tomorrow.
Artistar Jewels 2017, in its fourth edition, back to turn the spotlight on the latest precious news. Modern jewelery, experimental processes, exclusive pieces are ready to bring to life of creativity Palazzo Giureconsulti, headquarters of the event for the first time, February 23 to 26. During the Milan Fashion Week, sponsored by the City of Milan, over 350 jewels will star so young but already consolidated contest Artistar Jewels founded in 2012 by designer Enzo Carbone.
Trends 2017-18? Colors, prints, shapes … that hunting is open to the latest trend! Are you curious to know what will preserve the future in terms of style? And then read on and discover the latest trends were staged on Altaroma runways.
SUNBOO, Sun + Bamboo. Here is the solution! It is right in the bamboo that hides the secret ingredient of the recipe all ecofriendly contemporary SUNBOO glasses. Pratical, lightweight and environmentally friendly, holder of a new world view. Eco yes, but never forgetting the good taste.
Bucobianco, living a dream. The immagination becomes reality and emotion comes out, a prisoner only of itself. The emerging brand sews and says, without hesitations and brakes, fluctuating fantasies, linked by a unique scent, that of freedom. Combination, the sum of two minds avant-garde to create a label that can bypass the concept of trend, only aesthetic. It is the depth, interiority its color, its exclusivity.
TAK.ORI: transported to Russia to Italy, bizarrely coloured clothing originally sewn for friends and family, eventually became curated creations of a very exclusive brand.
As a true talent scouting the White Show seeks, chases, locates the talent, assimilating and enhance it in important initiatives designed and built specifically for emerging selected. IT’S TIME TO SOUTH, created through a partnership between WHITE and ICE, Agency for the promotion abroad and internationalisation of Italian companies, it is one of them. Now in its second edition, talent scouting aims to select and promote the most deserving brands based exclusively in Campania, Puglia, Sicilia, Calabria.
White Women’s Collections + Accessories :here we are at the important constant salon appointment sponsored by the City of Milan, which return September 24 to 26 to give creative oxygen in the most important city of Italian fashion and especially in Tortona Fshion District. Not an issue whatsoever, but joint, fundamental shift that proves a significant growth for both data and for the many opened sections. Thanks to the continuous research and assiduous support for young talents, a real scouting, which puts the buyers in front of an always-on update of trends and avant-garde.
Marco Laganà: determined, creatively exploisive emerging brand, where contrast blend into new definitions. And the classification leave the time they find remaing faithful to only one constance: the love for shoes. Too many years have passed since, between a game and another, Marco Laganà’s eyes always fell there on his mother. And certainly not by chance. His attention was captured by the upper sewn by his mother. From embryonic inspiration to constructive idea.
Catuma: to each his own…glasses. New materials, new combinations, new eyes. To see the world from another perspective, from another point of view. From the first revolutionary collection where wood, cork, stone and linen became the characters of innovative eyewear from the matter, the rise of this young brand was unstoppable.
Founded in 2014 and continued powered by the entrepreneurial spirit of Vincenzo Pastore and the creativity of Vincenzo Nesta, Catuma is a remarkable example of excellence Made in Italy. In the name Catuma there is the link with the homeland, the square where everything converges and from which everything is born: Andria. After studying in Milan as optical and after opening a franchise specialized in optical stores, Vincenzo Pastore decided not only to sell but to produce glasses, focus on a vision of these typically artisan.
Both man and woman, both sunglasses and eyeglasses. Identity and differentiation find in Catuma fertile ground: each piece is the result of careful, meticulous and sophisticated work. Never the same if not only to it, but evolution of many different ideations. From accessory to the protagonist. So the strong personality characterized each line remaining true to itself but also developing in other, unseen. The constant ecological aspect is combined high tech and carbon fibre.
Dreamlike and enterprising Surrealist, the capsule dedicated to elaboration of the artistic movement of Surrealism, with a special tribute to one of queens of it, the ironic Elsa Schiapparelli.The artistry becomes eyewear, reaching paradoxical but ingenious combinations: steel mixes with wood, stone, granite, acetate. Drawing special lines, marked perimeters alternating super round sinuosity by eye.
And then finally, the rigor, the rationality of Architecture collection, inspired by the architecture, famous Eileen Gray and his regular use of steel. Colours, shapes, design: everything celebrates art in its infinite being, advocating admixture. Front steel, impacting geometries derivate from Catuma plan, square of Andria, with plenty of natural distinctive characteristics of the brand. From the square, the more rounds, from the rhombic to more details butterfly cuts. Unique. Alone with style. Alone with Catuma. For info http://www.catumaeyewear.com
Everything is ready. The Fashion Hub Market, a project presented by National Chamber of Italian Fashion, and turns to the support emerging brands, returns for the third edition. So…save the date! From 21 to 26 September 2016, in Milan in Gae Aulenti square, fourteen Italian and foreign brands will present their collections, enjoying a special visibility. Buyers and journalists will have their eyes on these talented brands, different but secretly linked by one common denominator: innovation.
Vagamè: from an idea, a thousand. A thousand ways of being. To transform whenever you like. Nothing needle or wire but only a strong desire to stand out, emerge. Magnets, ingenious inserts… and voilà. The game is done. Another suit is born: from the same article pants, jumpsuit and so on and so forth. From casual to elegant, passing only by the imagination. To pull out of the hat the right dress, the dress that suits you.