WHITE SHOW: at Via Tortona, from 17 to 19 June, the international prestige fashion showcase is ready to light up the lights and to welcome brands known as young designers. Careful furnishings up to the last detail, contemporary exhibitions, installations that have as their protagonists the unique pieces, children of a fashion system that is constantly revolving. The last word? It is always in the vanguard.
White ice, magnolia or milk. From the sneaker bag, from the t-shirt to the maxi skirt. The color of the purity returns to the fore and the walkways illuminate … white!
WHITE MAN & WOMAN, ready for one of the most interesting events of the fashion industry calendar. In fact WHITE MAN & WOMAN back in a new edition to value, with an even more extensive list of brand, the fashion international contemporary and increasingly heated dialogue with the Made in Italy. In the now chosen Tortona district, WHITE is confirmed as the leader in engaging and satisfying countless buyers, how to receive and launch cutting-edge brands, of which many emerging. Place of experimentation, WHITE was the first to find and then ride the wave of the trend, to bring together in one hall the men and women collections.
The Ramponi Prize was awarded a few days ago, to Francesca Castagnacci. Wins the talent, innate gift nurtured by passion, study and sacrifice. Alfredo Ramponi, owner of the eponymous company known for having invented the first synthetic crystal, since last February he is promoter Ramponi Prize. The aim is to promote, in partnership with White in Milan, the youngest creativity, by supporting emerging brands in the most delicate passages. The Ramponi Prize is now in its second edition, this new fashion scouting promotes research and experimentation of young people and help them in brand promotion and sales stages. The designer who wins the prize, in fact, will have the opportunity to boast its own exhibition space in one of the most important steps on a national and international fashion industry, the White Show.
White Women’s Precollections + Menswear will begin in a few days. From June 18 to 20 in Milan, in via Tortona 27 and Tortona 54. An event not to be missed for discover all the news of the Spring – Summer 2017. Numerous events and initiatives that will animate the project. With Revolver we enjoy a careful selection of Scandinavian designers: Soulland, The Fix, Nosomnia, Leon Louis, Magnafied, Norse Project, Örjan Andersson, Rains, Sandqvist. A collaboration that will reverse during the Copenhagen Fashion Week when White will choose the Italian brands to be presented during Revolver tradeshow.
The next edition of White Man & Woman will take place in Milan from January 16-18th, 2016 in two locations: Via Tortona, 27 and Via Tortona, 54. This edition will be imbued with novelty new trends and experimentation that has been extended with two other areas: Only Woman, section completely dedicated to pre-women’s collections, and Sportswear, section dedicated to the sporty style reinterpreted in urban chic.Another exciting initiative is the collaboration of Luisaviaroma at the project Wow by Highsnobiety: an area dedicated to cutting edge designers selected from White, Highsnobiety (web platform of reference for streetwear and lifestyle, with over 5 million visitors), and the historic Florentine concept store Luisaviaroma.
Many emerging talent present, some of whom will be featured in the photo shoot done by the creative team of Highsnobiety to be launched in preview on Luisaviaroma by selling some outfits.
Here are the brand chosen by us : COLLECTION PRIVÉE?, BOB SDRUNK , CASBIA, CUTULICULT, GATTABUIA, HUME-HUMANEMETISSAGE, SOUL SKIN, TOXIT SUNGLASSES, TRAKATAN, VAERSO, ATTIC AND BARN, MARCHE’ , MD75 , PATRICK MATHIEU, ROBERTO COLLINA , UPTOBE .
Info : White Milano
16 · 17 · 18 january
9.30 – 18.30 (last day 9.30 – 17.30 )
Men’s, women’s and accessories F/W 2017
via Tortona 27 , via Tortona 54