WHITE MILANO: 25 to 27 February 2017 Tortona Fashion District will once again come alive with the next FW 2017-18 collections, hosting more than 500 brands, including emerging realities, special projects, international brands. Set in three different exhibition areas, WHITE MILANO continues to impress and attract buyers from around the world, focusing exceptional nature of the Made in Italy and the dynamism of foreign names.
WHITE MAN & WOMAN, ready for one of the most interesting events of the fashion industry calendar. In fact WHITE MAN & WOMAN back in a new edition to value, with an even more extensive list of brand, the fashion international contemporary and increasingly heated dialogue with the Made in Italy. In the now chosen Tortona district, WHITE is confirmed as the leader in engaging and satisfying countless buyers, how to receive and launch cutting-edge brands, of which many emerging. Place of experimentation, WHITE was the first to find and then ride the wave of the trend, to bring together in one hall the men and women collections.
As a true talent scouting the White Show seeks, chases, locates the talent, assimilating and enhance it in important initiatives designed and built specifically for emerging selected. IT’S TIME TO SOUTH, created through a partnership between WHITE and ICE, Agency for the promotion abroad and internationalisation of Italian companies, it is one of them. Now in its second edition, talent scouting aims to select and promote the most deserving brands based exclusively in Campania, Puglia, Sicilia, Calabria.
White Women’s Precollections + Menswear will begin in a few days. From June 18 to 20 in Milan, in via Tortona 27 and Tortona 54. An event not to be missed for discover all the news of the Spring – Summer 2017. Numerous events and initiatives that will animate the project. With Revolver we enjoy a careful selection of Scandinavian designers: Soulland, The Fix, Nosomnia, Leon Louis, Magnafied, Norse Project, Örjan Andersson, Rains, Sandqvist. A collaboration that will reverse during the Copenhagen Fashion Week when White will choose the Italian brands to be presented during Revolver tradeshow.
Time Award 2016, a project organized by White Show in Milan and Italian Chamber of Fashion Buyers under the patronage of the City of Milan is a great opportunity for emerging talents of contemporary fashion, looking like brand accellerator initiative but also aiming at highlighting a fashion segment still little known. The novelty of this edition is that the winners will be two, one for the clothing category and one for the accessories category. The winners, nominated during the White Trade Show in June, will have the opportunity to exhibit their collections during the White, will be incorporated in the Best Shop distribution network and will also be the protagonists of important trunk international show dedicated to the presentation of their creations.
Time Award, a project organized by White Milan and Italian Chamber of Fashion Buyers under the patronage of the City of Milan, will close the registrations May 15. The competition, great opportunity for emerging talents of contemporary fashion, looks like brand accellerator initiative but also aims at highlighting a fashion segment still little known. In the last edition he was proclaimed winner Bliss Lau , jewelry brand, and have received special awards Giancarlo Petriglia, Maurizio Miri and Ultràchic. The novelty of this edition is that the winners will be two, one for the clothing category and one for the accessories category. The winners, nominated during the White Trade Show in June, will have the opportunity to exhibit their collections during the White, will be incorporated in the Best Shop distribution network and will also be the protagonists of important trunk international show dedicated to the presentation of their creations.
The jury of Time Award – chaired by Mario Dell’Oglio – Del’Oglio Store (Palermo) President Italian Chamber of Fashion Buyers will consist of Loris Portolan – Birba’s (Pordenone), Cesare Tadolini – L’Incontro (Modena), Roberta Valentini – Penelope Store (Brescia), Bruna Casella – Bernardelli (Mantova), Pancrazio Parisi – Parisi (Taormina), Massimo Degli Effetti – Degli Effetti (Roma) and Jacopo Tonelli – L’Inde Le Palais (Bologna). There are also two special prizes of Time Award: one is assigned by ICE, Agency for the promotion and internationalization of Italian companies abroad, for the collection that best represents the excellence of Made in Italy, while the second prize is the main sponsor Lancia offers the opportunity to produce and sell an accessory designed for the city car. The Time Award designers will also be the protagonists of some online contest that will allow the most voted to make two accessories related to the car. The first event Time Award 2016 was held May 4 in Bologna where he was presented the Mya Bag created by the designergner Luca Larenza, winner of the first online contest supported by Lancia.
For info http://timeaward.it
The next edition of White Man & Woman will take place in Milan from January 16-18th, 2016 in two locations: Via Tortona, 27 and Via Tortona, 54. This edition will be imbued with novelty new trends and experimentation that has been extended with two other areas: Only Woman, section completely dedicated to pre-women’s collections, and Sportswear, section dedicated to the sporty style reinterpreted in urban chic.Another exciting initiative is the collaboration of Luisaviaroma at the project Wow by Highsnobiety: an area dedicated to cutting edge designers selected from White, Highsnobiety (web platform of reference for streetwear and lifestyle, with over 5 million visitors), and the historic Florentine concept store Luisaviaroma.
Many emerging talent present, some of whom will be featured in the photo shoot done by the creative team of Highsnobiety to be launched in preview on Luisaviaroma by selling some outfits.
Here are the brand chosen by us : COLLECTION PRIVÉE?, BOB SDRUNK , CASBIA, CUTULICULT, GATTABUIA, HUME-HUMANEMETISSAGE, SOUL SKIN, TOXIT SUNGLASSES, TRAKATAN, VAERSO, ATTIC AND BARN, MARCHE’ , MD75 , PATRICK MATHIEU, ROBERTO COLLINA , UPTOBE .
Info : White Milano
16 · 17 · 18 january
9.30 – 18.30 (last day 9.30 – 17.30 )
Men’s, women’s and accessories F/W 2017
via Tortona 27 , via Tortona 54