WHITE SHOW: at Via Tortona, from 17 to 19 June, the international prestige fashion showcase is ready to light up the lights and to welcome brands known as young designers. Careful furnishings up to the last detail, contemporary exhibitions, installations that have as their protagonists the unique pieces, children of a fashion system that is constantly revolving. The last word? It is always in the vanguard.
From WOW-INTERNATIONAL SCOUTING AREA, a group of designers to be kept under the radar, specially selected by the Milanese trade-show for the project, to partnership with Seoul Fashion Week, research is steady, fast, and migrant. The contemporary fashion trade show has clinched, in fact, a partnership with Seoul Fashion Week to take to Milan 21 Korean brands, among which DOZOH, NALPROJECT, 1LSTUDIO, ATMSTUDIO e JWL. Yes, because now more than ever, WHITE SHOW is multilingual, multicultural and caring for innovation.
Fashion progress, fashion traditions. Fashion yesterday, fashion tomorrow. Thus, in the contrasts one sees the essence of the contemporary brand of fresh intuitions, but similar to good taste and impeccable craftsmanship. And then there is ONLY WOMAN, a layout devoted to the preview of the last segment of pre-collections, a phenomenon just like the one to mix the male with the female.
WHITE MEN’S AND WOMEN’S COLLECTION + PRE-COLLECTIONS is the reference event for women’s precollections and contemporary menswear during Milan fashion week. Since many seasons, the appointments with the men’s collections have also opened to women’s trends, thanks to a renewed format MAN + WOMAN offers also to women’s capsules and pre-collections a window at the show to present their trends a few weeks in advance.
Thanks to the original fittings that have always distinguished the show, and to the new concept which enables visitors to get a general overview of the men-women product, WHITE SHOW goes on its way towards an exhibition which is more and more creative and buyer-oriented. Milano is ready for WHITE SHOW !!!
(On the gallery, some of the brands that will be present at WHITE SHOW)