Start the countdown to Altaroma, the event for the XXVII edition has been completely renovated from the board of directors with the addition of Franca Sozzani, editor of Vogue Italy, and Raffaello Napoleone, CEO of Pitti Immagine.

In the Palazzo delle Esposizioni on Via Nazionale July 10 to 13 will be staged fashion with a program rich in initiatives, divided into three sections: Fashion Hub - Atelier - In Town.

Inaugurated by "A.I. Creative Crime ", retrospective exhibition for the ten years of Artisanal Intelligence, Fashion Hub is the section dedicated to new talents and training. To promote emerging designers continues to work with Coin through "New Designers at Excelsior Coin": the luxury department store will host this year Elena Ghisellini, Federica Berardelli, Giancarlo Petriglia, Sara Battaglia, Paula Cademartori, Zanchetti. Other important initiatives are "5 + 5" in which five young emerging designers are supported by five designers who have achieved success, and "Portfolio Review" where students, designers, craftsmen and photographers under 40 will have the opportunity to present their work Sara Maino (Senior Editor Vogue and Italian Vogue Talents) and Alessia Glaviano (Senior Photo Editor Italian Vogue and L'Uomo Vogue). Hub will close with the awarding of the finalists of "Who is on Next?" the contest to search for new fashion talents, the result of a partnership between Alta Roma and Vogue Italia.

Atelier is the section of Altaroma dedicated to fashion shows of fashion house of haute couture. The curtain will rise in the long-awaited fashion show of Valentino, which will open the entire event, on July 9 in Piazza Mignanelli. Next are the fashion show Curiel Couture, Rani Zakhem, Renato Balestra, Ettore Bilotta, Luigi Borbone and Sabrina Persechino.

In Town is the section dedicated to the initiatives and activities related to the business of fashion. It opens with the Celebrating Party 's inauguration at the Palazzo della Zecca, then it winds in multiple events including the exhibition "The elegance of the food. Tales of food and fashion "designed at Expo 2015, organized by Stefano Dominella and Bonizza Giordani Aragno and the event " Green Inspiration " organized by Fashion News Magazine and Chic Zone in partnership with Matrix, L'Oreal Academy and Simone Belli Academy that will showcase projects inspired by the green world: clothes, accessories, recycling, art, books, inventions, beauty products. Are you ready? Follow us to learn about all the updates. For info