Fashion with Altaroma featuring fashion shows, competitions and events in Rome. From July 6 to 9 eternal city returns to be enriched with fashion shows and events on and off stage. Not only runways, but interesting exhibits and capillary events animate Roma that is made even more beautiful by the light of creativity.

From the scouting of Fashion Hub scouting, the small maison of Atelier, to the initiatives just linked to the territory of In town. However, the heart of Altaroma remains the Guido Reni District, where the fashion show will begin with the inaugural cocktail party, the opening of exhibitions such as A.I PROVE TECNICHE DI TRASMISSIONE, showing immersive on the evolution of craftsmanship from matter to virtual material, and the touching projection of "Franca Sozzani: Chaos and Creation" by Francesco Carozzini, a tribute to the historic director of Vogue Italia. And if the frame is a joke of history, the focus is now on the new talents of made in Italy. To walk? Research and Innovation! Greta Boldini, Moi Multiple, Morfosis, Soocha, Erkan Coruh will be among the protagonists of the Roman fashion runway. High expectation, high quality for the thirteenth edition of the well-known contest, promoted by Altaroma in collaboration with VOGUE ITALIA, Who Is On Next? 2017. For clothing Act N° 1, Cora, Davide Grillo, Marco Rambaldi, Minimal To, Taller Marmo; for accessories Amanti, Andrea Mondin, Damiano Marini, Marco Proietti, NicoGiani and Roberto Di Stefano. These are the twelve brands that will be presented to the "great" fashion audience ... the future? In their hands, or rather creations.

Generational change in the artistic direction of I'M Isola Marras, where Antonio Marras will pass the witness to his son Efisio. And they will do it through two important moments: a talk show at the premium contemporary department store Coin Excelsior, which strengthens this year's partnership with Altaroma, and launches at the Guido Reni District's Spring - Summer 2018 collection. Consolidated attention to the training and the academies, who will present their work, made not only of collections but much commitment, art, passion. Do not miss the "XXVII Concorso Nazionale Professione Moda Giovani Stilisti - CNA FEDERMODA" and "FASHION FROM THE WORLD" by RMI - Ricerca Moda Innovazione on 9th July. But Altaroma is also Haute Couture with Sylvio Giardina who will reinterpret the high fashion dogmas with the lightness of contemporaneity. The meeting with Giambattista Valli and Dan Thawely at the Auditorium of MAXXI on Saturday, July 8th, was awaited: a dialogue, a confrontation for you to speak about Rome and its invaluable creative potential. Fashion with Altaroma is the mirror of the future!

Credits: Altaroma, S.Dragone / L. Sorrentino