The GCDS brand and Barilla come together in an Italian collaboration. The young name of streetwear and the historic pasta brand have started a project to wear and ... enjoy! Barilla, a leading company in the production of pasta, has proposed to the designer Giuliano Calza a partnership and a rebranding for which the designer has created a capsule collection and a new spaghetti packaging. A made in Italy that is tinged with fuchsia. Yes, because during the last Fashion Week in Milan GCDS also staged creations born of this collaboration, with street-style garments such as hoodies and hats that light up with intense fuchsia and the Barilla logo in plain sight. A fun and sparkling appeal that has been able to renew tradition in the right way without betraying its identity. GCDS, or God Can’t Destroy Streetwear, was born in recent 2015 and has not stopped since. A hurricane of creativity that has become one of the most important emerging realities in Italy and in the world. Focusing on an ironic street and on the high quality of Made in Italy, GCDS has conquered everyone, including influencers and celebrities. Bella Hadid, Kim Kardashian, Chiara Ferragni and now the collaboration with Barilla. This creative and entrepreneurial mix is ​​not just a partnership between two well-known names but the meeting of different generations. With a dynamic and open-mind cut, GCDS, an example of a new made in Italy that appeals to young people and that has depopulated with its ironic and urban garments in international and multicultural squares, has literally redone Barilla's look! In addition to the capsules, Barilla pasta is dressed in a shocking pink package. From the table to the catwalk, from the catwalk to the table ... pasta and fashion are truly a winning recipe!