Greta Boldini: to you with beauty, to you for elegance. Join the charm of a timeless diva like Greta Garbo at the Parisian Belle Époque portrayed by an artist hand like Giovanni Boldini and the couple, or rather the brand is made. Courage, royalty, modernity, but also a touch of nostalgia in the eyes of a woman who dresses the contemporary raised to square, contrary to retro. All this, and not only, is ... Greta Boldini.

But who really hid behind this combination of names? Behind those collections that shape dreams? It is 2007 when Alexander Flagella and Michela Musco graduated in Fashion Design at Polimoda in Florence. After a period that sees them divided and engaged, he in the accessories sector, she in a high fashion master, the two young designers find themselves in 2011 in a synergy to become a brand, to become Greta Boldini. Finalist of international competition WHO IS ON NEXT? 2013, promoted by Vogue Italia and Altaroma, Greta Boldini is the poetry of detail, the tradition of quality, craft culture.

Since 2016 only one creative director, Alexander Flagella continues to impress. After transferring the heart of the fashion house from Rome to the suburbs of his Turin, he continues to be omnivorous of cinema, art, photography, constant inspiration for his collections. And for the Spring- Summer 2017 is "Nativa" the title of dream journey told by Greta Boldini. Poet Dylan Thomas, and Wales with strong colors, Graham Sutherland's art, Native Americans, the red planet Mars.

Visual and literary flows, vocations translated into textures where balance is rediscovered in a perfect style, in a subtle femininity. The lightness of the sliding lines, overcoats, tops that leave their backs free, blend in the finishing touches, elaborate details such as marabou feathers, fringes, 3D embroidery. Lingerie dresses wrap sophisticated bodies, thickly plissets marry midi lengths. Macrame lace, satin, georgette, silk georgette but also panama cotton, cotton tulle and viscose cady. The floral prints and geometries alternate with vibrant colors like coral, mint, white, but also pale pink, gray, light bordeaux, indisputable blacks. Greta Boldini: when the talent comes home.