Pitti Uomo 96, the newest inputs of today's fashion will animate the historic Fortezza da Basso from 11 to 14 June. The famous international fair continues to establish itself as a reference point for menswear and for contemporary lifestyle. The Pitti Special Click is the theme chosen for this edition, which aims to represent the excitement, the vital synergies between different personalities and professionalism and the sparkling creative air that pulls and breathes in the Fortezza da Basso during the days of the event.
And among new entries, big and returns, appointments that you can't really miss are just so many. The Salvatore Ferragamo fashion show, Florence Calling, scheduled for Tuesday 11 June; the presentation of the new menswear collection Givenchy, iconic brand of French elegance, scheduled for Wednesday 12 June, but also the debut of the versatile artist Sterling Ruby with his first capsule of the S.R. STUDY. THERE. CA. that there will be June 13 at the Pagliere. And then again the celebration of ten years of MSGM, a brand founded in 2009 by Massimo Giorgetti, who returns to Pitti Uomo to celebrate his anniversary through a unique event of its kind and staging a collection in the brand's distinctive DNA, among excellence of Made in Italy and styles of the new millennium. Pitti Italics Special Event is instead Marco De Vincenzo, one of the most innovative voices on the fashion scene, who launches the Marco De Vincenzo SS2020 menswear collection for the first time. The renowned IED fashion school presents the eco-friendly capsule collection The time is now! at Pitti Uomo, more precisely on Tuesday 11th June, in the Corte della Palazzina Reale: five eco-friendly collections created by a group of 15 creative people, selected among the 3rd year IED students of the Fashion Design and Fashion Stylist Courses of the Milan, Rome, Florence, Turin and Como offices. The Istituto Marangoni, to celebrate the three years since the opening of the School of Fashion & Art, will make third-year students, protagonists of the end-of-the-year show on Monday 10 June from 6.30 pm in Via de ’Tornabuoni.Outside and inside the Fortezza da Basso, the Tuscan capital is a map of initiatives and moments to live. The routes within the fair are marked by the avant-garde and by so much surprising creativity. Next to the heart of Pitti Uomo, or the Central Pavilion, where contemporary classic and tailoring are reinterpreted between design evolutions and contaminations, there are many other sections. The gritty trends of UNCONVENTIONAL or the most advanced avant-gardes of style enclosed in L'Altro Uomo, the raw and urban effect of the new layout of TOUCH with brands such as Captain Santors, Levit 02, Se 'By Icho Nobutsugu or Superduper Hats or space again Futuro Maschile with an increasingly transversal and updated brand mix and ultra-selection Traiano, Roi du Lac, The Editor, Mismo, Myths, Cruna, Fortela.
MAKE, the project that enhances the new generation of artisans from around the world, with a focus on collections and special objects, between savoir faire of manufacturing and contemporary appeal, confirms its hyper-refined identity. Set up concept for this edition is The Precious Box, a magic box with geometric and essential contours: in the Sala del Rondino, reflections of symmetries and colors inspired by the naval heritage translate into an immersive experience between art and fashion. International DNA for I PLAY, the circuit that includes the Cavaniglia Pavilion and a series of independent spaces created to express the mood that has moved the boundaries of sportswear forward, while the MY FACTORY crew expresses the various nuances of metropolitan culture.Space and visibility also to fragrances and the beauty sector with HI BEAUTY, an exclusive choice of international brands with perfumes and body care products such as Maison Bereto, Morph Parfum, Stefanoraffa, Teatro Fragranze Uomo. For info & contact www.pittimmagine.com