Showcase is a project created by ICE – the Agency for the internationalization and promotion of Italian businesses abroad – and Altaroma to put Italian brands in contact with potential buyers, journalists and Italian and foreign fashion professionals. In the framework of its institutional activities, Altaroma has always paid particular attention to new fashion talents, offering them support to launch and develop their own businesses. Altaroma intends to pursue this objective by giving emerging stylists/brands the opportunity to enter the market and gain visibility, also from a commercial point of view. The mission of ICE is to support, promote and give international visibility to made-in-Italy production through the development of small and medium enterprises. The Showcase event has been created to promote B2B meetings between designers and buyers. The initiative will last for 4 days. Every day over 60 different Italian designers will present their entirely made-in-Italy collections. Who will be the protagonists of this edition?Thursday 4 July: 0770, ANNIE GESTROEMI, BIANCA GERVASIO, CATERINA MORO, CHIARAPERROT, COLLANEVROSI, GALL, GC GAIA CARAMAZZA, GIULIA BARELA JEWELRY, MICHELE CHIOCCIOLINI, MORFOSIS, NINAEL ROMA, OTTONE, PYLA, ROI DU LAC, SG83 DI SILVIA GATTI, SILVIA GIOVANARDIFriday 5 July: ADELAIDE C., ANTONIO MARTINO, ARTE FACTA, CAMERA CREATIVA, CARDILLO_DESIGN, LALLA’S, LUISA TRATZI, MAISON DRESSAGE, MARCO TREVISAN, MARIANNA CIMINI, MONICA CAMPRI BEACH COUTURE, MY GOLDEN CAGE, RARO, RICCARDO SELVAGGI, SKIM, VANTA DESIGN STUDIO, YEKATERINA IVANKOVASaturday 6 July: // DELIRIOUS EYEWEAR, ADELBEL, ADRIANHATS, ALBERTO AUDENINO, ANNA PORCU, APNOEA, AROMA 30, CLEMSA, FEDERICO PRICE, GIULIA BOCCAFOGLI, NI.DO, OFFICINE 904, PROGRAMMA, SALVATORE VIGNOLA, SPENDTHRIFT, VITTORIO CECCOLI JEWELRY DESIGN, VOODOO JEWELS, ZINGALESSunday 7 july: ANTONELLA MORGILLO, BLASTED SKIN, CATERINA GATTA, DEROSIS, FLOW-ERS, FSTD, GIORGIA PANZIRONI JEWELS, IRMA CIPOLLETTA, ITALO MARSEGLIA, LUNANTE, NICOLE LEÒN X MASSIMO DI FRANCO, OF HANDMADE, PAOLI, PATTY B, SARTORIA74, VUELLE.For info