White Show, created in collaboration with Confartigianato Imprese and National Chamber of Italian Fashion, thanks to the support of the Ministry of Economic Development and ICE Agency, evolves into WSM WHITE: a project that further supports eco-sustainability and talent scouting.During the Milan Men's Fashion Week, 15/17 June 2019, in the Tortona fashion district, WSM opened its doors to both the sector operators and the fashion crew. WSM is the acronym of White Street Market, where the S symbolizes not only the trend deriving from contemporary street fashion, but also sustainable fashion glamor, with connections to the world of sportswear.Three days of events that have seen numerous activities animate one of the most important fashion initiatives in Italy and beyond: 10 thousand square meters of exhibition space, over 15,000 visitors and a full calendar of events with happenings, workshops, talks. WSM was created in the Superstudio Più location under the patronage of the Municipality of Milan, divided into Fashionreboot and GIVE A FOK-us Water while, at the space Ex Ansaldo | BASE, the National Chamber of Italian Fashion, attentive to talent scouting, has made its assets available for the launch of young international brands that are very attractive in the fashion business.Among the on stage players, the presence of Vivienne Westwood, Converse, Foot Locker, Fila, Freitag and Candiani Denim is underlined, each of whom is the protagonist of special activations; to which are added fashion labels such as Wråd, Movitra, Vanta Design Studio, Fantabody, Human with attitude, Venividivici, Simon Cracker, Ottomondi, Enclave Monarchy, to name a few. WSM protagonists are research brands, small and medium-sized artisan businesses, large fashion houses and young people, the strength of the project, which thanks to this experience have had the opportunity to meet industry players and the most important international buyers . Always White is known for its imprint of research and talent scouting. For example, a space goes to the 6 winners awarded in the different categories of the IFTA Italian Fashion Talent Awards. Eco-sustainability was the big theme, the common thread that traced and united the whole event. Vivienne Westwood has staged her social commitment through an installation that, among trees and famous phrases, presents the Tee Slogans, starting with the famous: "buy less, choose well, make it last" and also the co-lab 24 Bottles x Vivienne Westwood. Both the T-shirts and the 24 Bottles with Vivienne's serigraphy can be bought. New entry Nove25, in addition to showing its new jewelery collections with a sophisticated design, has unveiled the new version of MYNOVE25, the first Jewelry Configurator that allows you to design your own personalized jewel in every detail. Lamilanesa Made in Milan is a unique project of its kind, born from the desire to do good and focused on the theme of recycling, with its line of bags made with recycled materials capable of telling two stories, the past and the present.The WHITE partnership also continues with Fashion Revolution and Marina Spadafora, which began with GIVE A FOK-us in February 2019. At WSM a dedicated lounge opens a window on the first global movement in sustainable fashion. Through this hub it will be possible to discover and get to know this organization more closely, also through the purchase of their publications, for sale for the first time in Italy. For all info www.whitestreetmarket.it