“Anthemis” means “daisy”, which is one of the greatest symbols of nature and rebirth. This new brand comes alive from “Artico”, an already existing Italian artisan company that has been working with dedication and professionalism in the field of leather clothing since 1979. The company’s challenge is to combine the craftsmen’s skills with a fresher and more genuine vision. Anthemis has its roots in the dream of talking to young people. Youth is a synonym of spring and, as well as all flowers are different, each of this brand’s garment is a symbol of uniqueness. Anthemis clothes are designed to last over time, that’s why they are made using high quality materials and manufactured piece by piece by expert craftsmen. Thanks to this great care level the new brand is able to produce only iconic and inimitable garments. Anthemis was born at the beginning of 2020, that besides everything has been the year of change and learning. During this time of major uncertainty the two founders, Valentina Ron- carati e Federica Sabatini, decided to create their first entire collection utilizing the unused materials available in stock, with the aim of reducing waste and transforming the untapped resources in primary products. Moreover, the brand’s biggest goal is to break away from the whole fast-fashion world, indeed is now ranking as a craft business that produces exclusively on customer’s request. In such a way the mass production is excluded and the unnecessary stocks destined for di- sposal avoided developing greater awareness in clients’ choices. The kind of woman that inspires the Anthemis concept of fashion is strong and wild just as nature. The garments designed by Anthemis are a pure expression of her being in everyday life, making her feel at ease in any contest.