Aru Eyewear | the accessory that whispers who you are

on October 6, 2019 by Leave your thoughts

Aru Eyewear  has the gaze of those who know how to assert themselves and experiment without ever getting lost. In each of his pieces, the history of Italian eyewear resonates boldly, flowing fast in to the clear Made in Italy vision of the future of the brand. Crafts and new technologies are what it has been feed with to flourish day after day.

Unexpected encounters are the ones that leave the most indelible mark, and it is precisely in this circumstance that Aru Eyewear has blossomed unexpectedly. A newly born label that has already imprinted its steps in the elegance of a beauty that tells itself, subdued. This young reality, conceived and formed in September 2018, moves sinuously its first steps already in November of the same year but comes out very loudly as a registered trademark exactly on September 9, 2019. Its aesthetics is the fruit caught by the peculiar mash-up between entrepreneurs in the engineering and architectural sector and personalities of the fashion world. This, therefore, has created this youthful harmony that follows the class of Italian craftsmanship, hub of the 72 stages of production that characterize each product. Estro, passion, quality of materials and innovative techniques ensure biocompatible glasses with an incisive style that emerge from the chaos of a mass fashion.

“Luxury must be whispered, not shouted.”

Eleven models make up the first collection by Aru Eyewear that simulates the colors and shapes of our beloved mother earth, putting the spotlight on the world of flowers. Oversized frames and bright colors are the statement that echoes in the aesthetics of the brand, coupled with the pieces with classic lines that tell of its sophistication. The elegance of the design reveals a pure inspiration to the charm of the 70s, you can see the hidden homage to Audrey Hepburn and Jacqueline Kennedy in the silhouettes of the glasses. The retro style is deliberately the set design that the brand has set up to scale the fashion stage and reinterpret in its models the aesthetics of today’s man and woman.Eleven models make up the first collection by Aru Eyewear that simulates the colors and shapes of our beloved mother earth, putting the spotlight on the world of flowers. Oversized frames and bright colors are the statement that echoes in the aesthetics of the brand, coupled with the models with classic lines that tell of its sophistication. The elegance of the design reveals a pure inspiration to the charm of the 70s, you can see the hidden homage to Audrey Hepburn and Jacqueline Kennedy in the silhouettes of the glasses. The retro style is deliberately the set design that the brand has set up to scale the fashion stage and reinterpret in its models the aesthetics of today’s man and woman. Each model is available in both optical and sunglasses versions, and for the demanding people, a particular “cocktail hour lens”: sunglasses with light filter wearables over the nightfall to maintain a bold look without weighing down the view late in the evening.

Quality, design and Made in Italy. The collection is the combination of fine materials and advanced production techniques: cellulose acetate without traces of nickel that bears the signature of Mazzucchelli, exclusively Italian metals and sunscreens. The raw materials flow harmoniously between the many processing steps, among which are distinguished the phase of shaping and tumbling performed by means of advanced technologies. The brushing, however, is strictly handmade to ensure maximum shine and durability. The eyecap case does not fail the promises of sophistication and grace on which the brand has rooted its aesthetic, the leather tassel, in fact, preserves the natural grain of the texture that is soft to the touch. All produced in the undisputed homeland of Italian and international eyeglasses: the Cadore.

And that was just the first act! Aru Eyewear will soon return under the public glare in the fashion system with a capsule collection as the next release, made entirely of metal that will breathe 80s fashion. Recognize oneself in a gaze and in the power of silence. Aru Eyewear’s new collection of men-women’s eyeglasses and sunglasses is available here within one click. Don’t take your eyes out of it.

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