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Damai: a new concept of bag.

Damai is an exciting project that combines the creative ferment of young talent and the craft tradition of Florentine leather: this is the starting point of Mauro Fabbri, manager for several fashion companies who in 2015 decided to create this brand, short for Italian Dama . An appeal, therefore, to a game of strategy where the choice of variants is crucial to the end result. And they are in fact variants to represent the key element characterizing the brand: the choice of details that make it a unique product.

“..the our bags come with the idea to differentiate by the type of our times and to wear an accessory different from the usual, without compromising on quality and attention to detail. A leap forward and simultaneously one back in time, to the Renaissance that has characterized the Tuscan region for talent and beauty .. “

For this project were selected three young designers of the Academy of Italian Fashion, Kristina Danilova, Chiara Manetti, Eliana Eletto, they have created the design absolutely original.

The bag `Diamante’ part of a study of the materials recycling of the upholstery, has a structure in soft calfskin leather and body in damask fabric developed exclusively for this model, and with organic yarns.

The bag `Essenza’, made of saffiano, can be dismantled into six pieces with an extremely wide possibilities for customization in colors and shapes .

The bag `Eva’ is a unisex bag, waterproof, which has a base at the bottom of the tank to protect it and ensure to place it anywhere.

In a context of globalization, which often leads to conformism, Damai choose to go in the opposite direction, to honor the traditions, to respect the craftsmanship enhancing the value of raw materials rigorously Made in Italy and innovating through a desire for uniqueness and exclusivity that becomes glance to the future.

For info  www.damaitaliana.it

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