“I AM WHAT I AM”, is the name of the latest spring-summer 2020 collection signed DassùYAmoroso. A declaration of style; a creative path for living, exploring and wearing. Contemporary Street Punk which has distinguished the brand since the very beginning, continues to live in the exclusive, avant-garde garments. Stefano Dassù and Pasquale Amoroso, the brand’s founders and designers, interpret today’s fashion with grit and originality.
Glamour and street style meet in the name DassùYAmoroso which fully expresses its identity in the brand new spring-summer 2020 collection. Like an explosion of adrenaline, I AM WHAT I AM is motivation, power and stimulant. It induces us to reflect and understand how important, even essential, it is to be able to be ourselves. Always. No ifs or buts, no conditions or fears, no limits or confines. Our only limit is ourself.
“THE FREEDOM OF BEING WITH PRIDE WHO WE ARE WITHOUT BARRIERS AND FEARS. A JOURNEY TO SHARE, A PATH TO WALK ON, A MUSIC TO DANCE, LIPS TO KISS. A HYMN TO FREEDOM.”
Nylon in green and fluorescent pink, black patent, bright prink smeared effects: in tailored cuts lives the desire to rebel and affirm one’s true essence. Freely. The classic codes of beauty get re-defined, updated. T-shirts with logos, deep neck mini dresses, tailored details and sleeves: couture + streetwear in the perfect DassùYAmoroso style.
And we couldn’t miss out tartan, the brand’s iconic element that gets translated with its particular modular structure into a magnetic colour game with a new visual language. This spring-summer 2010 collection concludes with pink, and its design enriched with flames. Flames that recur across the entire collection, the same flames that inform the collection’s shapes are the ones that are hidden within us, fuelled by determination and courage, symbols of our personalities. Credits photo: Altaroma. For info and contact www.dassuyamoroso.com