Ob-Fashion, the first platform dedicated to the promotion and sale of emerging brands and independent artisans of Made in Italy has established a special collaboration with Emerging Talents Milan, project conceived by Russ Ev and Tariel Bisharyan, which since 2016 offers various business solutions designed to meet the needs of new designers. Two different realities, a single objective: to put the spotlight on the new generation of the fashion scene.
On the occasion of the Milan Fashion Week, Emerging Talents Milan will animate Palazzo Visconti from 22 to 24 February and at this very event Ob-Fashion will present itself through some creations of brands present in its e-commerce 100% made in Italy.
Collections, stories and creations of a new generation of talents all to be discovered. This is the fil rouge that will unite three days dedicated to an innovative product culture, which finds its added value in the process and craftsmanship.
A research space designed by contemporary forms and inhabited by traditional knowledge. Italian and international fashion designers will therefore be the protagonists of fashion shows, exhibitions and exclusive pop-ups that aim to make known and spread not only the name of a brand but everything it brings with it.
It will begin with the Collective Runway Show presented by Emerging Talents Milan on Saturday, February 22nd, where labels from different parts of the world will parade with absolutely unique and sought-after creations, such as those signed by Diana Caramaci, fluid and elegant dresses that enhance the woman with precious materials and feminine silhouettes, handmade embroideries and the art of Stefan Djokovic Couture, the fabulous clothes of Hian Tjen, the sparkle and colours of NYMF or the Italian tailoring of Linea Lena.
On Sunday the appointment is instead with the Talents Trade Show and the presentation of brands and handmade creations to buyers and experts in the field, while on Monday, February 24th the doors of Palazzo Visconti will open to the general public with a special Pop Up where you can find truly exclusive pieces such as the sophisticated luxury bags of Sy&Vie or the wearable artwork of Olesya Sakhro.
And just on Sunday and Monday Ob-Fashion will tell its story through the exhibition and sale of the creations of ten of the brands present in its online shop: the revolutionary modular wedding dresses of Biancad’ottobre, the sophisticated woman of Edoardo Gallorini, the sinuous jewels of Chiara Quatrale, the experimentation and lightness of the garments Ambra Castello, the eco-sustainability of wooden bags by Fuscra, the hand painted leather creations of Stkreo, sartorial coats of Alipinta, the iconic bags of Hibourama, the precious minimalism of Chio Jewelry Design and the Made in Italy of the Aru Eyewear sunglasses.
Stay tuned and for those in Milan…don’t miss it!