Fashion Hub Market: making space for emerging talents

on February 21, 2020 by SOPHIE JUMBO Leave your thoughts

Now in its tenth edition, the Fashion Hub Market, a project presented by the Camera Nazionale della Moda Italiana and aimed at supporting and enhancing emerging brands, has come back to amaze. Tuesday, February 18, in fact, coinciding with the start of Milan Fashion Week, the opening of the event was celebrated. The curtain opened and an audience composed of press, international buyers and other figures of the sector was welcomed at the new location: the Permanente. On the occasion of its inauguration and thanks to the joint forces of the Camera Moda Fashion Trust and CNMI,  Act n.1 and the designer Flavia La Rocca were invited to show their creations as a start for seven days of good taste and the discovery of young talents. The stylistic contribution and innovation of Act n.1 brand have been recognized to the point of winning the coveted first place in the Who is next? contest while Flavia La Rocca boasts the title of Franca Sozzani Green Fashion Carpet Award for Best Emerging Designer 2019.

An appointment that is now essential both for today’s connoisseurs and, in fact, especially for new talents more or less on the road, looking for visibility in the fashion system. The Milan Fashion Week dedicated to accessories and women’s clothing Fall/Winter 2021 will therefore see the entry of new names in the fashion scene that will enjoy a chance more unique than rare. For the current season the elegant design of Delirious Eyewear characterized by clean and meticulous lines that come to life thanks to praiseworthy workmanship and construction rigorously Made in Italy. It will strike the pungent and unusual aesthetic sense of Salvatore Vignola capable of modelling a bold, avant-garde femininity of enigmatic beauty with precious fabrics and unprecedented architecture. Women’s ready-to-wear today benefits from the unmistakable voice of Apnoea; in fact, collection after collection, the brand has been able to tell fashion from a futuristic look full of an intimate conversation between angular cuts and volumes heady in their softness. Among the five protagonists of the Fashion Hub Market resonates the sometimes cocky and irreverent looks proposed by Giuseppe Buccinnà: the young designer draws a refined woman with provocative seduction in the seams of impeccably crafted tailored dresses. To close the circle of this group of the most interesting emerging designers and brands in the Italian panorama is not missing Gentile Catone: its imprint hisses a new melody, made by the harmony between an eclectic and garish glaze that sounds in unison with the ethereal and romantic notes of its creations; flattering and novelized silhouettes tell of a nostalgic beauty but look to the future.

A real praise to the Made in Italy craftsmanship and traditional production techniques handed down from generation to generation. The Fashion Hub Market wants to put the spotlight on the new fashion personalities of the Belpaese who have been able to take the baton and continue to write new pages of a timeless story. Conceive and do: many different faces will carve a space in the event pursuing the same goal, create fashion.

The Africa Now area is renewed again this year, aimed at spreading and supporting the excellence of fashion and design of the continent. Following the social dynamics that are characterizing the contemporary debate, the National Camera Nazionale della Moda Italiana has conceived the China We Are With You campaign as a sign of closeness to the country.

The long days of celebration will end on February 24th just at the end of Milan Fashion Week with the Fashion Hub and Emerging Designers Market Day, a special event organized in collaboration with the Camera Moda Fashion Trust. To begin and end with the voracious and ardent passion of emerging brands as a hope for a tomorrow capable of creating opportunities for new talent.

For more info visit the official website

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