Green Carpet Fashion Awards Italia 2019 | an event that looks to the future

on September 23, 2019 by SOPHIE JUMBO Leave your thoughts
Flavia La Rocca poses on the green carpet with the Franca Sozzani GCC Emerging Designer Award

The Green Carpet Fashion Awards Italia 2019, now in their third edition, went on stage last night, Sunday 22 September. Many awards and important awards, from the Legacy Award to Valentino Garavani to the Eco Stewardship Award assigned to the Association of Gondoliers of Venice, with its 433 gondoliers, for wearing and showing 30 million visitors a versatile, natural and renewable like Australian Merino wool.

In Piazza Scala, inspired by the staging at the Vigna di Leonardo, 500 years after his death, at the Green Carpet Fashion Awards Italia 2019 there were many important personalities of fashion and not. Emerging designers, historic fashion houses, celebrities, big names: together, united, for an event and a green future. Adut Akech and Jon Kortajarena, famous models in the world, have delivered the famous “Oscars of eco-sustainable fashion”.

Milan and fashion are becoming ever more attentive to the planet and its future. Sustainability becomes an essential feature for brands and their success, increasingly linked to ethics as well as aesthetics. The Green Carpet Fashion Awards Italy have also always been a stimulating challenge, one among the new designers called from all over the world to develop eco-sustainable creative innovations, using and evolving the best techniques of the Italian production chain.

For this third edition the finalist brands that competed for the prestigious Franca Sozzani GCC Emerging Designer Award wereAnyango Mpinga, with a look in silk fur, an innovative material created from silk silk yarns, and enriched with silk pearls, created through the laser cutting of waste silk fabrics; ACBC, by Edoardo Iannuzzi, who presented a shoe model with a patented zip system that gives the possibility to create different shoes with a single sole; the bags by Benedetta Bruzziches, with a look made with the production scraps of the brand, small pieces of recycled PMMA composed to create a new version of the terrazzo pattern; flavialarocca, by Flavia La Rocca, which uses natural or regenerated fabrics, dyed with natural colors and designed according to a principle of modularity so that they can be worn in different ways and reduced consumption; Twins Florence, by Linda Calugi, with a knitted look using recycled denim yarns certified with rubber bands obtained from the processing of recycled plastic bottles. To win the prize? Flavia La Rocca who will then have the opportunity to present at Milan Fashion Week in February 2020 thanks to the support of Milano Unica.

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