IFTAWARDS 2019 | the new voices of fashion

on November 10, 2019 by SOPHIE JUMBO Leave your thoughts
IFTAWARDS 2019: Georgina Chapman, founder and designer of the high end brand Marchesa

Re-launching the made in Italy fashion and supporting the lands of the South, specifically the Campania Region, this is the main goal of IFTAWARDS 2019. The city of Salerno will become a real business-to-business communication channel offering talks centered on variegated themes, photo shoots, workshops, masterclasses, fashion shows, contests and awards.

IFTAWARDS 2019, Italian Fashion Talent Awards, is preparing to receive influential griffes and names from the fashion world, emerging designers, national buyers and not, to inaugurate its fourth edition. The appointment is scheduled for November 22nd: on that date in fact a multitude of activities aimed at putting the focus on different realities of the fashion system will be kicking off. The annual IFTA event has become established as a dedicated and needed  space for the promotion of professionals and new brands, and above all to gain visibility in this market.

The first day will celebrate the occasion and the debut of this new year with “Evening Dresses Show”, a new initiative in the name of elegance and good taste. The protagonists? The clothes! Evening gowns for men and women and accessories carefully selected will be exhibited in the prestigious Marittima Zaha Hadid Station which will be turned into an exclusive showroom for the occasion. An international showcase full of proposals worthy of representing the renowned Italian craftsmanship on a global scale. Numerous are the brands and designers participating among including Alcoolique, Cettina Bucca, Chiara Perrot, Officina 904, Ledeffand Rossorame.

Northern Europe, Japan, Russia, Turkey, Ukraine, Emirates, Austria and the United States are some of the countries from which distributors and buyers will come to interface theirselves with the 29 exhibiting companies.

This praise of evening wear will continue with the “Exposition Runway Show”, a collective fashion show that will precede the unique appointment with Marchesa. In fact, the sculptural Marittima Zaha Hadid Station will host internationally renowned names such as Georgina Chapman, special guest of the event. The designer has chosen the one and only IFTAWARDS 2019 to present a preview of the new Spring/Summer 2020 collection.

As usual, this year too the contest organized by IFTA in collaboration with the Campania Region has been renewed, IFTAWARDS. The event, committed to acclaiming a superfine beauty could not choose a better theme: “timeless”. One hundred emerging designers, Italian or foreign, trained in Italy’s fashion academies will be introduced to journalists, producers and other professional figures in the fashion industry called upon to judge their creations. On November 23rd the race will end at the Hotel Ariston Congress Center in Pasteum. “The Final Cerimony” will be one of the highlights of the day as it will open with a catwalk of the finalist models. The partnership between IFTA and CAMAC srl will offer the incredible opportunity to the winner to materialize a dream: to create their own capsule collection.

At the night event and at the gala will be attending a parterre of guests and celebrities incroyable.

Stay updatee on the young talents and interpreters of fashion. Check out the details on the official IFTA website www.iftawards.com

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