IURI is a fresh, young, and contemporary fashion brand, yet its determined identity has already paved numerous stylistic avenues. Purity, geometry and authenticity are some of the key words of this new label, established in 2014 by the creative vein of Jure Stropnik. Finalist of the latest edition of Who Is On Next?2019, IURI produces each of its creations as a true object of design. From these soft leather accessories, everything crosses in its inspiration from culture and Architecture.
Jure was born in Velenje, a small city in Slovenia. Having first entered the fashion scene working as a model, after his studies of Economics in Berlin and a work experience at Selfridges in London, he completed a Masters’ degree in Fashion Management at Marangoni of Milan. Numerous collaborations with established labels such as Zegna, Pringle of Scotland and Slowear, encouraged him and brought him to launch his own label, IURI.
The protagonist of his bags is leather, reinterpreted in a new, exclusive way. The point of view changes, evolving in various objects of design. The characteristic triangles typical to the brand combine with IURI’s dynamicity and modularity. Through clean lines and essential cuts, aesthetics fuse with functionality in versatile bags that are suitable for various occasions. Perfect for women who want to wear something unique and of high quality. The colour choices are truly interesting: from the classics to bold shades, these bags have a really fascinating result.
But what distinguishes the accessories signed IURI aren’t just the fine materials, the long artisanal manufacturing process or the made in Italy excellence; with equal importance is the underlying philosophy that creates and moves them. Outside of conventions, confines and barriers, IURI isn’t limited by time or space: it’s unique, with the liberty to be and to explore, a true luxury. For info & contact www.iurionline.com