Maatroom: the room of the order of Giulia Soldà. In the heart of Turin, a total white atelier encloses the project of young Giulia Soldá, founder and designer of Maatroom, between light and harmony. An original and independent brand, a refined, elegant and distinctly minimal line of clothing.
Maat as the ancient Egyptian concept of order, room as a room in English: result? Maatroom, the place where Giulia has started again from what she is, wants to be and to become; where every day she frees her ideas, she designs sketches and she realizes the collections. The Maatroom collections.
Minimalism as a search for deep harmonies that defines a deeply emotional style
Her has not been a conventional path, indeed far from it: graduated in Fashion Editing at the Accademia del Lusso, with the aim of becoming a fashion journalist, she is rediscovered only in time passionate about lines, shapes and design. After participating, almost as a joke, in the “Abstract Feeling” competition, organized by her school, and having won, Giulia decides to get back into the game, trying her hand at the work of a designer. Participation in the first edition of the Turin Fashion Week, together with Martina Bruna, with the Controcantiere capsule inspired by work aprons, will mark only the beginning of a long story still to be written.
The absence of digressions and virtuosity is a prelude to a calm and concentrated state of mind
The research of the material and the study of the volumes are some of the distinctive features of Maatroom: the body is wrapped and never forced, the fabrics are precious and the whispered elegance. The style is urban, the international taste and the many inspirations come from the north of Berlin as well as from the Netherlands but also from the East of Yamamoto or Comme des Garçon.
Never eccentric, never exaggerated Maatroom proposes tailored garments and extremely clean cuts. Since her very first collection, the chosen colors are black and white. In a process exclusively made in Italy, the textures are natural: cotton, linen, silk … beyond trends and seasons, Maatroom writes and dictates a style code all its own, clear and recognizable. Although never screamed.
From all the shades of black broken by the two unique white shirts in White Noise, the brand’s debut collection, at the unexpected entrance of a nostalgic green of the second Dust & Storm collection, the rigor of chemisier, coats and high necks of the third Mirror Universe, up to ‘latest Soft Elegance with tips of heavenly and caramel sketches that surprise with a soft, intimate femininity and now sometimes … unveiled. For info maatroom.com