Milano Fashion Week Men’s | emerging brands walk down the runway

on January 15, 2020 by Giulia Fucile Leave your thoughts

Milano Fashion Week Men’s has just ended, taking away a calendar full of events and moments, which however have left traces of trends and news. Revival and nostalgia for a more elegant male, the great desire to escape, the prevailing sportswear that continues to appear in many collections, the delicate and important theme of sustainable fashion. Not only historical brands: many emerging brands have risen on the catwalk. Which ones? Discover them with us.

NUMERO 00 – “Everyone has something to hide”: through this claim, Valerio Farina ,designer of the brand, once again narrates about the currency, interpreting it stylistically and conceptually. Social messages are ideally sewn and hidden like pockets, sliders with double bottoms and accessories among the garments of a F/W 2020-21 full of news. Positive and negative, good and bad: in the dichotomy and coexistence of these contrasts this latest collection is born. The reprehensible aspects of today’s society are shown uncensored, softened by positive elements such as the fluid fit, the hug of warm fabrics, the colours and patterns that celebrate nature and the good feelings with the emerald green or the heavenly sky. But not just clothing; to note and keep an eye on, the capsule collection of innovative and sustainable lace-up shoes made with refined fabrics such as that in bamboo charcoal or the one derived from coffee beans. Nature must be safeguarded, respected even while lived and explored.

SUNNEI – It is undoubtedly one of the most interesting promises in the Italian and non-Italian fashion world. Sunnei, a duo born from the creative minds of Simone Rizzo and Loris Messina, opened the curtain in the Telenord studios on the co-ed FW 2020-21 fashion show. The research and experimentation of volumes and materials create unusual looks with an urban flavour. Nothing is exaggerated, just a style capable with its beauty and quality to fascinate without overdoing it. A streetwear that reinterprets everything you need with tailoring.

MAGLIANO – In the immersive retro atmosphere of the historic Milanese Euro Jolly billiard room walks the young brand latest fall/winter 2020-21 collection, which has made great classics of the male wardrobe a starting point for a new style. Fluid. With a sartorial and casual creativity, the man wears large and almost provocative volumes, very wide trousers tight at the waist and held on only by the belt, showy accessories, printed shirts, jackets and oversized suits, the black leather suit with a workwear or golf in mohair inspiration.

MIAORAN – Strong, creative, extreme. Deliberately. The Miaoran brand sends a collection on the catwalk that breaks every pre-packaged pattern and code, exploring a new way of dressing him. Looks made of mix and daring combinations with colorful and layered outfits: shirts with important sleeves, very tight pants that only widen on the bottom , floral prints, new pinstriped trousers and peaks of bright pink.

DAVID CATALAN – Sport and colours meet in a collection that dresses the man in comfortable clothes and comfortable volumes. The symbols and uniforms of the football world inspire the new winter proposals of the emerging brand that interprets casual wear with style and novelty. Tailored pieces and lines combine with materials and clothing that are easy to wear every day, such as denim or classic joggers. A male streetwear re-proposed in a sporty and contemporary key.

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