Pitti Fragranze 15 | observatory on the world of olfactory culture

on September 7, 2017 by Giulia Fucile Leave your thoughts

Pitti Fragranze 15: on the “trail” of sustainability. From 8th to 10th September 2017, in the special frame of Stazione Leopolda in Florence, on stage the best of perfume, Pitti Fragranze. The theme for this edition? A sustainable business model, still uncommon in the field of perfumes and cosmetics, presented and discussed in an exciting way by Pitti Fragranze 15, organized as usual by Pitti Immagine every September.

A journey “for the finest noses” between historic brands and young names, divided into the two main souls of the fair: Fragranze and Spring. Among olfactory and musical notes, the great brands will exhibit in the Fragranze area, their unique creations, handicrafts and natural essences, reinterpreting a tradition that lasts and continues over time. The Spring section will feature the avant-garde, where the novelty begins right from the emerging brands, often at the first debut on the market.

Research and experimentation are the dictates of these young people who, with tailoring, come to design outcomes that they know exclusively. There will also be Charms space with jewels, scarves and indispensable accessories of trend and lifestyle. But not just the fair. Projects, meetings and important industry experts, such as the famous Fabrice Leclerc, will be the protagonists of the rich calendar of Pitti Fragranze. Entrepreneur and professor at Bocconi of Milan, Leclerc will talk about olfactory culture, exalting the contemporary aspects of smart & conscius.

In the special talk Ethics and Sustainability in the Niche Perfumery, developed in collaboration with the French company Mane, the world’s leading fragrance company, will then analyze the most relevant case histories and best practices, obviously linked to the concept of sustainability. In addition, always in partnership with Mane, Pitti Fragranze will present the latest edition of Raw, a story focused on the raw material of perfume and exotic spices. Pitti Fragranze 15, ready to let you inebriate?

Credit Photo: Laboratorio Olfattivo, Gabriella Chieffo, Francesca Dell’Oro, Profumi del Forte, Officina delle Essenze, Altaia, Francesca Bianchi, Tiziana Terenzi, Teatro Fragranze Uniche.

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