MYCITY TEHRAN RING RED – NOBAHAR DESIGN

The word “Nobahar” literally means “New Spring” and therefore indicates a rebirth, a renewal, and a regrowth. These are the foundations on which Nobahar Design is born. Each design is built from a concept and every idea is translated into an object that represents it. Nobahar Design is based on the concept of mix and match, which is the combination of tradition and innovation in every aspect: materials, design and concepts. A new way of seeing and perceiving things, of interacting with the world around us and of building unique, identifying and expressive pieces. “I cannot say I’m an artist, nor a designer, nor an engineer. I think I represent a right mix of all these things. Thanks to a curious and highly dynamic mentality, I have always accepted the challenges that have arisen from time to time in my life and I have always dealt with new problems effectively. Despite a strong interest in craftwork and a natural predisposition to painting and drawing, I decided to study mathematics. I subsequently specialized in Industrial Design in Tehran (Iran) and completed my training in design and engineering in Italy. A strongly interdisciplinary training and some subsequent work experiences led me to found Nobahar Design and not to identify myself in any scheme. As Nassim Nicholas Taleb claims: “I want to live happily in a world I don’t understand.” Is it unconventional? Well, let it be as unconventional as it is!” Sogand Nobahar