Super | make some room for women’s ready-to-wear

on February 16, 2020 by SOPHIE JUMBO Leave your thoughts

SUPER, the fair created by Pitti Immagine dedicated to accessories and women’s ready-to-wear is preparing for a new exclusive edition. The location chosen this year is the Visconti Pavilion in Via Tortona 58. Research and global scouting are the secret ingredients for an event with a high creative impact. From 20th to 23rd February Milan will be dressed in… Super shades! In the heart of Milan’s fashion district, an area assiduously frequented by international buyers during the fashion week, selected brands will show the future, the trends of tomorrow.

SUPER is in fact the exhibition dedicated to the meeting between buyers and multi-brand that chase innovation and avant-garde. In complete harmony with the Pitti Immagine spirit, the event is a confirmation for established names in the fashion system, as much as it is a cradle for vibrant new products.

Womenswear collections, capsules, the experimental design of new accessories… The project manifests itself as a showcase, a boutique able to pose an international gaze on Italian craftsmanship. In a dynamic atmosphere full of movement, the baroque shapes of Acchitto which are distinguished by great style and savoir-faire, the retro elegance with an urban flavour of OreQuo‘s foulard and the contemporary ethics of Salce 197. In short, a tribute to the made in Italy refinement. The creations of Be You Geraldine, Stma, Shirt A Porter, Scilé Milano, E’st-Ely’s Thread and Chelidonia Milano will not go unnoticed.

To enter the market, gain visibility and be inspired: Super with its highly anticipated twelfth edition is a unique stage for young designers and emerging brands. For more info or contacts visit the official website

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