Pitti Fragranze 15: on the “trail” of sustainability. From 8th to 10th September 2017, in the special frame of Stazione Leopolda in Florence, on stage the best of perfume, Pitti Fragranze. The theme for this edition? A sustainable business model, still uncommon in the field of perfumes and cosmetics, presented and discussed in an exciting way by Pitti Fragranze 15, organized as usual by Pitti Immagine every September.
Ludovica Di Loreto, through a mixture of typical essences of the Italian tradition, she evokes with its scents places, memories, family atmospheres. This is how the designer expresses herself : “A fragrance is a great emotion liquid perfume is a work of art, silent poetry. It can raise our days, our nights enrich and create milestones in the memories.”
Evocations of moments that come to mind through scents that stimulate feelings lived in ancient times. Unexpected reactions aroused by Pomi d’ Umbria, fragrances involving primordial through suggestions olfactory senses. Since these emotions did the project Pomi d’ Umbria, designed by Initinere, to tell a territory, Umbria, through a unique trip, a trip down memory lane of the senses.
A ambient fragrance , a real scent, spicy with notes of amber and woody tones, the result of careful research and a careful blend of precious essential oils. The top notes of delicate cloves, cinnamon and ginger together in the heart coriander and tobacco, and collect the memories along with softwoods, tonka bean, tolu balsam and vanilla. The love for a territory that is shown, in this first phase, from Pera Monteleone. Ancient fruit of the region, handmade ceramic by an expert craftsman, Ivan Olivieri, and used as a cover cap, the Pera Monteleone becomes then, exhausted the perfume, a precious penbox.
Born from the genuine passion this ambitious project, the brainchild of Simona Checcaglini, founder of Initinere, is having many positive results bringing new fruits! Pomi D’Umbria is enriched, in fact, two other varieties that will soon become the new cover caps of the line: the apple Conventina and Merangola. Ancient fruits, priceless heritage of an area to be discovered and to be loved by any sense, lead us through a journey that has as geographic coordinates an outward looking family.
Per info www.initinere.info