As a true talent scouting the White Show seeks, chases, locates the talent, assimilating and enhance it in important initiatives designed and built specifically for emerging selected. IT’S TIME TO SOUTH, created through a partnership between WHITE and ICE, Agency for the promotion abroad and internationalisation of Italian companies, it is one of them. Now in its second edition, talent scouting aims to select and promote the most deserving brands based exclusively in Campania, Puglia, Sicilia, Calabria.
White Women’s Collections + Accessories :here we are at the important constant salon appointment sponsored by the City of Milan, which return September 24 to 26 to give creative oxygen in the most important city of Italian fashion and especially in Tortona Fshion District. Not an issue whatsoever, but joint, fundamental shift that proves a significant growth for both data and for the many opened sections. Thanks to the continuous research and assiduous support for young talents, a real scouting, which puts the buyers in front of an always-on update of trends and avant-garde.
Everything is ready. The Fashion Hub Market, a project presented by National Chamber of Italian Fashion, and turns to the support emerging brands, returns for the third edition. So…save the date! From 21 to 26 September 2016, in Milan in Gae Aulenti square, fourteen Italian and foreign brands will present their collections, enjoying a special visibility. Buyers and journalists will have their eyes on these talented brands, different but secretly linked by one common denominator: innovation.
White Women’s Precollections + Menswear will begin in a few days. From June 18 to 20 in Milan, in via Tortona 27 and Tortona 54. An event not to be missed for discover all the news of the Spring – Summer 2017. Numerous events and initiatives that will animate the project. With Revolver we enjoy a careful selection of Scandinavian designers: Soulland, The Fix, Nosomnia, Leon Louis, Magnafied, Norse Project, Örjan Andersson, Rains, Sandqvist. A collaboration that will reverse during the Copenhagen Fashion Week when White will choose the Italian brands to be presented during Revolver tradeshow.
If there is a consideration that we take home after the last Milan Fashion Week is that fashion is always looking for more inspiration from art, in all its forms: painting, design, photography, street art and so on and so forth. With the intent to “kidnap” his art beauty transferring this on the garments of the collection and make the shows even more suggestive, this years fashion week has given us supreme elegance … We start from the collection of Tychemos: fashion enhances the feminine and masculine vanity and does so thanks to a valuable collection of paintings. The inspirational paintings, more than two hundred, are those that are part of the private collection of Sorlini family, which in addition to business has always had a passion for the ancient art, giving life to a foundation. And just to convey to the public the cult of beauty, this has decided to translate into clothes with a couture cut and at the same time of great portability, the most significant pieces in the collection. Mission fully successful, because looking at the most important clothes we wondered if they were themselves works of art. Chapeau!
Another style, another stage: behind the SportMax fashion show there is the genius of Giotto. The company has hired Andrea Trimarchi and Simone Farresin the design of a layout inspired by the architectural elements present in medieval paintings, primarily those of Giotto. The fashion show has been greatly affected of the training of the two designers who have narrowed the stage the choice in four materials: industrial foam, pine, cotton fabric and steel. Most of the material used will not be discarded but then reused. In short, in one show SportMax has put together art, design and ecology … in addition to believe in two emerging designers! Really good, top marks from Ob-Fashion!
We conclude with Gucci : for this new collection Gucci has decided to cooperate with the street artist Trouble Andrew that he entered written on garments and accessories, giving the collection a more urban and contemporary style. Photos of the bag with the writing spray “real” these have been around the world. Beautiful collection, exciting idea … and we admit it, we have a penchant for street art!
A fashion week full of many forms of art, all different but interesting! As indeed it happens when you choose to go and visit an exhibition or a museum: there are those who opt for the great classics of the Uffizi, who enchants the face of Guernica at the Prado in Madrid or those who do a tour of the irreverent and contemporary works of the Tate in London. But everything is art! And fashion does its part, plays its role, moved beauty … that’s why we love it so much!
The Next Talents ends today, the project of Vogue Italia and Yoox.com presented at Palazzo Morando during the Milan Fashion Week. An exclusive selection of eleven brands among the most interesting and promising in the world scene: Anouki, Laurence & Chico, Lovebirds, Julie Paskal, Moon J, YII, Luca Larenza, Petit Tribe, Visone, Matter Matters, Chris Kabel.
Not only womenswear but, this year for the first time, a broader vision that involves menswear, kidswear and design. An important initiative that aims to raise awareness of the talents of the future to the public, The Next Talent is confirmed once again unmissable event and strong attractiveness. Who likes to stand out, who anticipates trends, who looking for originality can buy collections of these young creatives in the store online online yoox.com .
The long-awaited Super will begin Saturday February 27. Super is a project by Pitti Immagine and Fiera Milano dedicated to accessories and ready-to-wear women, an initiative that focuses on research and innovation. Hall 3 of the Fiera Milano City will host this event which combines established companies and incredible talents.
A special area “Super Talent “ is home to the most promising of the creative moment. Selected in collaboration with Sara Maino of Vogue Italy and Vogue Talents, here is the emerging talents who will present, for this seventh edition, their collections: Astrid Sarkissian, Bams, Deeply Personal, Hellen Van Rees, Kim Shui, Liselore Frowijn, Little Shilpa, Marit Ilison, Vaerso, Vanhan Khacharyan e Violante Nessi.
Novelty of this edition, the project Vogue Talents for Asia, a focus on the six brands finalists in 2015 edition of the contest , each supported by a Chinese fashion brand, which has produced garments in a special capsule collection: Gayeon Lee per V-Grass; Youjia Jin per Sc Fashion; Abcense per Le Sauda; Eliran Nargassi per Canudilo H Holydays; Minimal To per Peacebird e Cinthia & Xiao per Yi.
Start the countdown to the highly anticipated inauguration, on February 23 in Pascoli street in Milan, the concept store dedicated to emerging talents: 360+ OneQuarter. Just in time for the Milan fashion week 360+ One Quarter put under the spotlight young talent. The project is the brainchild by Michela Bonafoni, born in Rome, with a significant and brilliant experience in communications and marketing. After a long stay in New York she decides to settle in Milan and to put to use the experience gained by launching a communication agency for the promotion of emerging artists, with an imprint international. A work of “scouting” that goes from public relations, fashion press office, reaching up to the potential market study and more commercial aspect of exclusive projects.
Agency’s goal is to schedule a communication and a creative consultancy that aims to every useful strategy to the recognition of a brand and a designer, turning three hundred sixty degrees. Own to assist the encounter between supply and demand led to the idea of the Store 360+ OneQuarter. The intent is to also support commercially all those designers and artists in general who previously could rely on a limited distribution network giving the opportunity to the public to actively support new projects, right through the purchase. Everything is ready, then, for the debut of an ambitious project that will feature the talents that, at the time, are managed by 360+ One Quarter: Andrea Sagrini, Greta Boldini, Marianna Cimini, Numerootto, Rick Lee, L72, Marios, Lau, Luca Sciascia, San Andres Milano, Loren Marin, Valentina L Fontana, Co.Ro. Jewels, 8rf, Voodoo Jewels By Livia Lazzari, Ilariusss.
A few days ago we told you about “Creative Women in the Fashion Business”, a competition for young designers of Made in Italy, organized and supported by Banca Popolare di Milano and Vogue Talents.
The event gave the opportunity to five designers selected to exhibit, while Vogue Fashions Night Out, their collections in an impressive showcase. Here are the names of the five talents that stood out: Avanblanc di Francesca Calistri, Daizy Shely , Ilariuss di Ilaria Soncini, Micaela Spadoni Handmade in Sicily, C.b. Made in Italy di Cecilia Bringheli.
Just a few days for the beginning of White Show in Milan, the international exhibition in which 26 to 28 September will be presented the womenswear spring / summer 2016.
The event, which will be during the Milano Fashion Week, is the showcase for the unconventional fashion and trendy by putting the spotlight on new collections and emerging brands.
Three exhibition areas, located in via Tortona: Superstudio Più ,in via Tortona 27, is the section dedicated to the most innovative and experimental, where finds space Inside White, an area dedicated to new proposals; Hotel Nhow, in via Tortona 35, receives women’s collections of high quality, in addition to the scetion White Bijoux; Ex -Ansaldo, in via Tortona 54, section that presented style sportswear and casualwear that harbour the area White Beauty. At White Show, avant garde salon , we can discover new trends and we can know promising young designers, for now we leave you with some anticipation. Keep in touch!
- Animadverte http://www.animadverte.it/
- Balossa http://www.balossashirt.com/it/
- Braintropy http://braintropy.it/it/
- Flaminia Barosini http://www.flaminiabarosini.com/
- Giulia Boccafogli http://www.giuliaboccafogli.it/
- Giuliana Mancinelli Bonafaccia http://giulianamancinelli.com/
- Laurafed http://www.laurafed.com/
- Noi Tre Milano http://www.noitremilano.com/
- Tipe e tacchi http://www.tipeetacchi.com/
- U Chic Milano Eyewear
Growing efforts to support emerging fashion talents. This year, in fact, during Milan Fashion Week which will be September 23 to 28, the President of the National Chamber of Italian Fashion, Carlo Capasa, announced, in addition to all the new location also the creation of the Fashion Hub Market, one space dedicated to new brands that will be able to present their collections to buyers and the press. At the new location, the Pavillion on the Square Gae Aulenti, there will be for young talents, in addition to the Fashion Hub Market, also the room The Mall, offered by the CNMI to designers who don’t have a space in Milan to present the new collections. Are also offered by the city of Milan the Sala delle Cariatidi of the Palazzo Reale as a space for young designers, while Giorgio Armani, as every year, he will host the fashion show in his theater of an emerging talent, that this year she will Daizy Shely.
Among the 17 selected international talents for Fashion Hub Market here the young Italians involved:
Damiano Marini, that after his studies and important partnerships in March 2015 he decided to create his own project. Quality footwear that blends Italian tradition , a cosmopolitan taste, experimentation with materials and colors, highlighting an intriguing femininity.
Edithmarcel, brand launched in 2015 by Gianluca Ferracin and Andrea Masato. A study of gender-based lines, shapes, volumes, which aims to create designs suitable for both men and women, a minimalist and versatile that focuses on the details.
Emanuele Bicocchi creates jewels characterized by tangles of metal mesh. Style punk – rock is the hallmark of all his creations incredibly charming and attractive.
Flavia La Rocca, Roman designer, she expresses her creativity through recycled fabrics and unusual materials along a vision made of sustainability and ecology. She has created the eponymous label in 2011 and, after taking part in several competitions, she has won many awards.
Les Petits Joueurs is a brand of handbags created by Maria Sole Cecchi, an idea was born almost by accident in 2010. Bags made entirely by hand and customized with Lego pieces taste ironic, crisp and incredibly glamorous.
L’F Shoes, brand launched by Licia Florio and Francio Ferrari, united in life and work, this is contraddistigue for the vivid colors and contrast of materials. Shoes made as unique pieces, beyond the line of brogue, that has achieved considerable success in the last year has been included a line of shoes with heels.
Shield is a line of jewelry created by Roberto Ferlito that, after years as an accessories designer for Roberto Cavalli, he decided to give life to your project. A visionary approach and a strong artistic content combined with a high dose of irony and a handicraft realization of high quality.
Studiopretzel is a project conceived by Emiliano Laszlo, which starts from a philosophy that cancels the kind and highlights comfort. A line of clothes made by skilled artisans in Tuscany with soft fabrics and natural elegance contaminated by the simplicity.
Twins Florence is a brand that was founded in February 2015 by the creative impulse of Linda Calugi. Sparse and vintage style meets innovative materials and cutting edge in a mixture of genres for a completely unique look.
Voodoo Jewels is the brand of jewelry created by young designers Livia Lazzari. Jewelry handcrafted with natural materials that enclose a strong connection with the universe, rough surfaces and atmospheres wild evoke a mysterious charm and elusive.
On the horizon a new Italian fashion, for the one who chooses to take alternative routes exciting style.