WHITE MAN & WOMAN, ready for one of the most interesting events of the fashion industry calendar. In fact WHITE MAN & WOMAN back in a new edition to value, with an even more extensive list of brand, the fashion international contemporary and increasingly heated dialogue with the Made in Italy. In the now chosen Tortona district, WHITE is confirmed as the leader in engaging and satisfying countless buyers, how to receive and launch cutting-edge brands, of which many emerging. Place of experimentation, WHITE was the first to find and then ride the wave of the trend, to bring together in one hall the men and women collections.
Great creative ferment in ONLY WOMAN, grown both in number and quality, home to labels absolutely committed to research. From the mixing of retro lace with modern volumes of Mes Demoiselles, to the brand of architectural accessories Arnoldo] [ Battois that chooses WHITE to promote clothing line, from the interesting material processing Hugo Matha bags, think of plexiglass as of crocodile, of wood as of fine leathers, to the textural studies of Twins Florence that saw its founder Linda Calugi who won the Premio Ramponi. And then the shirt of Mr. & Mrs. Shirts, the sustainability of Carlotta Canepa, the historicity of Vicenza Xacus.
Within ONLY WOMAN is the dramatic special project of Momonì, label created by Michela Klinz, who through an emotional scene and a capsule suspended between legend and reality, brings to light the close relationship between trade and showrooms, between big and small space. Closer collaboration with Revolver through the project INSIDE WHITE REVOLVER | REVOLVER INSIDE WHITE: exchange of synergies between Milan and Copenhagen, with a selection of Scandinavian brands to be presented in a special section and a special quite exceptional guest, WOOD WOOD, present in timing of Milan Fashion Week Monday, January 16. Cooperation with LUISAVIAROMA continues through WOW-White On the Web, a project that has seen WHITE select 10 designers cutting edge then promoted by LUISAVIAROMA with an editorial focus, a live shooting on social networks of its online store and a capsule collection SEE NOW BUY NOW. And then that the WHITE MAN & WOMAN … begin ! For info whiteshow.it