From made in Italy, sustainability and digital development: this is where WHITE MILANO starts again in this new edition which will take place from 24 to 27 September 2020 in the two Superstudio Più locations in via Tortona 27 and BASE Milano / ex Ansaldo al Tortona 54.
Over three hundred brands will be present, two hundred in the physical salon and the others in the B2B digital platform. Lots of names, lots of exclusive and sought-after realities in the fashion scene. Particular attention will be dedicated to the Italian excellences or those that produce in Italy, protagonists of the Focus Italy area: among these the Agender aesthetics of Edithmarcel, the iconic bags of Michele Chiocciolini, the talented Federico Cina, the exclusive style of Salar, the ACBC shoes, My Golden Cage jewels, Maison Flaneur manufacturing, Munè elegance, The Bespoke Dudes Eyewear, to name a few.
And the special guest chosen for this highly anticipated WHITE MILANO 2020 is Italian and absolutely made in Italy. Who are we talking about? Di Vìen, a clothing brand launched two years ago and produced in Puglia, which finds its inspiration in the youth counterculture and in the contemporary music scene, thus giving life to a personal and refined stylistic figure. In the sign of sustainable Italian production is the choice of Yekaterina Ivankova as the special designer of WHITE MILANO 2020. Her brand stands out not only for an avant-garde style but for its attention to the environment. In fact, Yekaterina Ivankova creates her garments through the upcycling technique: starting from vintage dresses or materials in stock she creates trench coats, t-shirts, skirts and truly exclusive pieces. Sustainability will also be the central theme of WSM FASHION REEBOT, WHITE’s green hub, which will take place at BASE Milano / Ex Ansaldo Tortona 54: a unique event of its kind that aims to bridge the gap between the culture of sustainability and stakeholders involved.
But WHITE MILANO 2020 is also ferment and collaborations such as the close one with Altaroma. In fact, the finalists of the famous Who Is On Next? 2020 contest will be present during the show: Francesco Murano, Gall, Dima Leu, Des Phemmes,Vaderetro, Zeroundici Eyewear, Roi Du Lac, Dalpaos. Thanks to the collaboration with CBI-The Best Shops, an award will be given to one of the designers who will be able to return to White in February 2021.
An edition of WHITE MILANO not to be missed!