Poppies Square Scarf - Edoardo Gallorini. Silk foulard with colorful poppies.
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A creative urgency that moves from a nostalgia of what does not exist, no more or not yet, in order to imagine the future of one of the most fascinating and complex values of popular culture. Glamour – the spell that gives substance to a desire still unconscious or unexpressed, but suddenly burning – is the key concept from which the brand starts and continuously returns to. Designs that unravel different meanings, in a material and imaginative way, through cuts and constructions, prints and graphic experiments, details that induce gestures, measured attentions and malice, daily and exceptional choices. Elegant harmony almost poisoned by conscious fractures, typical of an attitude that from the more traditional elegance turns either to the crawling, erotic bourgeois boredom, or to the deeply superficial camp attitude. Alongside with a glam feminity Venezia is an important inspiration for the aesthetic of the brand. Home to a nonconforming charm, very open to influences and still so sure of its identity to appear almost immutable and timeless: unmistakably Italian. The declaration of love and belonging to Venice begins in the logo of the brand, which borrows the graphic language of the “nizioeti”, the Venetian road signs “sewn” to the walls of the city like the refined labels of a sophisticated dress.