During the last year, with the pandemic, the fashion film has often replaced, integrated and interacted with the physical catwalks, proving to be a real and perfect tool for creating an atmosphere and enhancing high-level artisan productions. New tools, new forms of communication, new dimensions to communicate, to spread creativity.
Accademia Italiana, Higher Education Institute with a strong international vocation, since 1984 a reference point in training for the creative industries of fashion, design, visual communication and photography, gives life to its first fashion film.
Forty-eight hours of night and day filming in Florence, among monumental trees, Renaissance icons and places still unexplored by the camera. The production, directed by Mirror Production, a Florentine creative studio that collaborates with established brands including Ferrari, Nike and Bottega Veneta, will see the first take today.
The protagonists of the film are the outfits designed and created by the students of the Fashion Design course of the Accademia Italiana, worn by 10 professional dancers of the Opus Ballet Company, directed by the choreographer and dancer Jari Boldrini.
The 36 collections, designed and sewn by the students during the last year of studies, with the creative supervision of Marco De 'Micheli, head of department of the degree course, and the tailoring one of Cecilia Rinaldi, teacher of tailoring and samples, tell four macro trends: nature, sartorialist, street, geometry.
Four moods that tell of innovation and tradition, which sew together craftsmanship and the future, reinterpret garments that have made the history of fashion by dismembering and reassembling them, manipulating fabrics or using alternative textures.
Filming will be concentrated in two days and two nights, today and tomorrow, May 28 and 29, and will unfold between 3 Florentine locations still unexplored by the camera, among gigantic trees and symbolic places of the Renaissance. Geometries and streetwear will play an unusual contrast with the refectory of Santa Maria Novella, an example of Florentine late Gothic Renaissance style. The nature mood will dialogue with the lush Bobolino Park, ready to turn into a set with dark accents at night, to host sophisticated outfits. The focus of the shooting is the horned tree, one of the monumental plants placed under protection by the Environment Department of the Municipality of Florence. Sartorial leaders will instead populate one of the two Florentine offices of the Italian Academy, parading up the scenic staircase to the most envied terrace of Lungarno alle Grazie, from which you can enjoy an unparalleled flight of roofs over Florence.
The fashion film will be presented during the next Florentine fashion week. For info & contacts www.accademiaitaliana.com