Soul and matter, black and white, right and wrong; the human being is shaped by a duality intrinsic of his simple existence ... His bearing, his words and the way he presents himself define him. After all, fashion is exactly that, every color choice, every fabric and combination must be able to visually express who we are and project who we would like to be. It is specifically on this suggestion that HIDE & JACK came to life, the made in Italy footwear brand with a double charm.
The different collections of the brand are playful and contemporary interpretations of the novel "The strange case of Dr. Jekyll and Mr. Hyde" by R.L. Stevenson. The naming of the brand is inspired by it but most of all, from this literary success comes the recurring theme, the storytelling that masks itself behind the clean shapes of the models. Sneakers and Made in Italy are an unusual but triumphant combination if signed HIDE & JACK.
“Because each style of dressing can hide a double personality”.
Opposite but alike, the two brothers are the authors of a new narrative of fashion, a story with an open ending rich in plots that leaves its readers with a sense of suspension and an invaluable emotional fulfillment at the same time. Hide & Jack makes diversity the key to understanding its extravagant yet peaceful aesthetic. Discover the new collection.