In a question and answer, the founder-designer couple Pina Pirozzi and Enzo Della Valle reveal to us the story (including some behind-the-scenes) of their innovative brand Apnoea in an exclusive interview. An all Italian womenswear and accessories label: a creative project strong in its being and doing; fashion that observes and goes beyond the trends with a multidisciplinary and innovative approach. Apnoea is avant-garde, it’s experimentation. It’s the right answer for those in search of an exclusive style, who are’t scared to be daring. It’s an emerging brand that you can’t not…know!

Do you remember your first creation? “Of course, they were the PVC garments made for the FW 2017-18. A real and true challenge: we were among the first designers to introduce this material that got criticised a lot at the start, they told us it was unsellable; but actually later on…now we see it everywhere, dispersed into many different collections of clothing and otherwise. Our first pieces in fact got super photographed, it was a truly new thing.”

Would you like to share an anecdote with us? “Hmm…it’s an emotion more than an anecdote, the one we felt during our first exposition at Altaroma, when we presented the SS18 preview with the project Artisanal Intelligent. There we got an important and enthusiastic response from experts, the media and people who were effectively part of the Fashion world.” Discover exclusive Apnoea creations here!