A creative motion given off by the music, artistic suggestions, an aesthetic that is revealed in a kaleidoscopic and that dazzles the senses with curiosity and irony: this is what builds Massimo Giorgetti with his brand Msgm. A mosaic of emotions expressed through precious fabrics, bright colors, eye-catching prints that make a brand Msgm absolutely contemporary and instantly recognizable.
Massimo Giorgetti, born in Rimini in 1977, after the technical institute began working for important boutiques and showrooms, then within the offices style on research and product. In 2009 he decided to give space to his passion and he is launching, in partnership with the group Paoloni, the brand Msgm. In 2010 the competition for emerging designers "Who is on next" organized by AltaRoma in collaboration with Vogue Italia, Msgm comes finalist quickly becoming very popular both in Italy and abroad.
Style cross that revolutionizes the vision of Made in Italy, anchored in the concepts of composed and classical elegance, offering excellence and high quality intriguingly, in a delicate balance that combines the simplicity and linearity of the forms an explosion of colors and prints. Here we present the Cruise Collection Msgm anticipating the spring - summer 2015, and that is in our opinion the core stylistic of Massimo Giorgetti: dresses, pants, tops, skirts cuts regular and casual urban style themselves with accurate prints and embroideries between color palette tones decided in perfect rhythmic alternation. Pieces to mix, to wear every day with lightness and irony given by contrasting textures and sporty details.
In a few years the brand Msgm reached international success and it is now distributed in hundreds of stores. A style very contemporary, experimental, unconventional that seduced even industry experts. And so, after collaborating with Cattelan and Toilet Paper with a capsule collection of sweatshirts that have become must-have, now the designer Massimo Giorgetti was appointed creative director of Pucci. Awards more than deserved for a brand, Msgm, which has somewhat democratized Italian products while maintaining the authenticity of the tradition but at the same time making it fresh, playful, versatile. You can find on sale collections Msgm on LUISAVIAROMA.COM
