Neapolitan elegance has always been known throughout the world. Naples has in fact with passion, creativity and experience handed down from generation to generation the tailoring, its techniques and its rules but not only. Alongside manufacturing, tailoring suits and the famous ties, there is also room for leather goods and jewelery, with artisan workshops rich in knowledge, history and art.
Naples, with its scents and its typical Mediterranean colors, with its customs and traditions, transports us to an almost magical and exciting atmosphere. A land rich in traditions and excellence, which go from food to fashion, from music to art. The culture and know-how of this territory is intertwined today with the present: the past and traditions are therefore reinterpreted in a contemporary and innovative way, transformed with study and research into something new and fascinating every time.
Alongside the big names in tailoring, leather goods and jewelery, new realities, emerging and artisanal brands are now consolidated. Young but aware labels, respectful of a cultural heritage that they not only want to protect but also to transmit. With avant-garde and with innovation. Let's find out together...
CHIARA PERROT
The designer Chiara Perrot launched her brand in 2012. Her training as an architect leads Chiara to play with geometries and linear shapes, giving space to creativity and imagination in the search for materials, fabrics and processes. The built volumes are enriched with exclusive details such as three-dimensional flowers or hand-painted elements. A new way of interpreting the musts of the women's wardrobe, making them unique with the signature and style of Chiara Perrot.
LEDEFF
In their bags Naples is so strong, so present. In all its beauty, in all its manufacture. The two sisters Barbara and Luigia De Felice in 2017 decide to found their brand of bags, taking inspiration from tradition: the grandmother Rosaria, daughter of a well-known Neapolitan tailor's shop, bequeathed to her grandchildren, trunks full of precious fabrics, art, history, buckles, buttons… From here, from this family treasure, Barbara and Luigia begin to create their exclusive line of bags. So buckets, shoulder bags, belt bags are made up of fabrics from the world of interior design together with the best Italian leathers, enriched with vintage-inspired brass decorations, handmade in the oldest Neapolitan foundries. Tradition and modernity, past and present: all in one bag.
SARTORIA 74
The iconic garment of the brand is the tuxedo. The classic men's suit becomes in the hands of the couturière Francesca Ciccarelli a new must but now designed and declined for women. Neapolitan tailoring is intertwined with the contemporary style of the Sartoria 74 brand, which has made the Neapolitan tradition an integral part of its collections. Luxury, elegance, made in Italy: the brand's creations dress a woman looking for chic and functional garments, evergreen to wear in different seasons and occasions. From the tuxedo to the shirt, from the blouse to the maxi skirt, from the jacket to the long dress: Sartoria 74 signs garments and collections with its stylistic code, making them exclusive.
TONIA
Founded in 2019 by Antonia Tramontano, who today holds the role of creative director of the brand, TONIA is a young company but with a great tradition behind it. In fact, the founder and designer grew up in the artisan workshop of her grandfather, stylist and artist, who in the fifties and sixties, in Naples, was able to give an original imprint to the processing of leather and hide. TONIA bags are characterized by clean lines embellished with refined and precious details such as trimmings or the same logo, an eight-petal flower, which her grandfather had painted in a picture made especially for her. From mini to maxi models, from neutral colors to bright nuances, TONIA thinks of an elegant but at the same time comfortable and functional bag. Impossible to get out without!
VINTOUCH
Founded in 2015, Vintouch is a young jewelry brand based in Torre del Greco, Naples, home of the cameo and coral. Its creations, a mix of design and craftsmanship excellence, are handmade, mainly using the bezel-set technique, which consists in wrapping the stones in precious metal so that it's securely fastened into place. Alessandro Ricevuto, who grew up in his father's jewelry workshops, immediately fell in love with goldsmith techniques, so much so that he wanted to found his Vintouch brand. Jewelery classics are revisited through a contemporary approach, just like the iconic cameos. A must have in the jewelry box.
YOUAREU
Naples is the city of the innovative YOUAREU brand that with its patent has revolutionized the shirt: a very practical removable magnetic closure system, called M-shirt (Magnetic shirt), which goes beyond the traditional cannon with buttonholes and buttons. An intelligent closure that joins the Neapolitan tailoring thus creating a product equal only to itself. The originality of the product is also guaranteed by the multifunctionality of the removable magnetic closures, included in the package, which become trendy bracelets thanks to the design and colored fabrics.