Sogand has worked in various sectors within jewellery, undertaking different routes, crossing interests and gaining different experiences. From this came the motivation that pushed her and brought her to the decision to create her own important project, her brand Nobahar Design Milano. The word Nobahar literally mean ‘new spring’, a rebirth and a regrowing. It’s with this philosophy that her new jewellery signed Nobahar grows, or regrows. Accessories that combine tradition and innovation, from the first idea all the way to the design and the materials chosen. A mix and match that’s distant from all conventions; a new way of thinking, seeing and creating objects. And it’s not a coincidence that Sogand’s motto is “As unconventional as it is”.
“I want to live happily in a world that I don’t understand.” Nassim Nicholas Taleb