The Veraroad collections are developed in a harmony of prints and colors. The made in Florence women's clothing brand chooses a contemporary but at the same time romantic style. In its clothing, the brand founded by Caterina Giraldi chooses a new elegance, one that is beautiful to look at and comfortable to wear.
Veraroad is inspired by the home clothes of English women: pijamas made of fine fabrics, printed kimonos, shirts knotted in bows like a true lady become the protagonists of seasoneless and eco-green collections. Comfortable and refined lines that dress a woman with a strong personality but at the same time romantic and feminine, who has rediscovered love for herself.
Made only with the highest quality materials, such as pure cotton, silk, new organic and sustainable fabrics, Veraroad garments are born from a long and artisanal creative process. From the research of raw materials to the study of the shape, from attention to the environment to wearability: every step is taken care of in detail. The brand concept is based on purity and respect for individuality, expressed in #IAMVERA.
Veraroad embraces a slow and conscious fashion: the values of sustainability and responsibility are combined with the style and philosophy of the same brand. The one designed for the Veraroad woman is an aesthetically beautiful and ethically correct wardrobe, composed not of many pieces but of the right ones.
The printed maxi dress, the blouse with the bow, the pijama suit to alternate with the classic suit, the palazzo trousers to combine with the Korean shirt, the wide midi skirt. Iconic pieces to wear on multiple occasions and to mix with sophisticated accessories, creating new looks every day, always different but consistent in the style of dressing and way of thinking.
British inspiration and made in Italy workmanship continue to be the main features of the very latest collection signed by the Florentine brand, New Eyes. A return to simplicity, naturalness, the desire to feel free from conventions, the beauty of expressing oneself: the garments are designed to be worn on occasions, in seasons and by different women but all looking for authentic fashion. With a keen eye on the environment and sustainability in general, Veraroad chooses timeless garments and prints, wearable all year round, must always be kept within reach of the wardrobe.
