Yes that's right, comfort is the new trend. But if you also want to feel special on every occasion, then comfy chic will be your perfect ally! A soft, comfortable, relaxed elegance that savors time and rediscovers quality. The great must-haves such as cardigans, jacket, cigarette trousers, knitted dresses combine with the luxury of refined but minimal accessories. A winning essentiality both in terms of design and functionality, a style in which you never feel cramped!

What's New today has only one undisputed protagonist: comfy chic! Be inspired by the unique beauty of clothes and accessories that are beautiful on the outside and... comfortable on the inside!

lungomare black cashmere shirt


Leone Iris Flat Crema - Susana Madrid. 

Keep your feet on the ground, yes, but with the right shoes. Susana Madrid's slip ons with precious decorations make many different looks special. To have the comfort and elegance of a real must in a single accessory.

long golden necklaces


Elizabeth Jacket in Wool Denim - Simone Tessadori.

What's new? The comfy chic garment that saves the look: the jacket designed by Simone Tessadori. Comfortable, convenient and extremely sophisticated: a real touch of class, beautiful in combination with its coordinated trousers but also worn with jeans!

arianna di maio maxi knit dress


Marta Pants in Wool and Cotton Denim - Simone Tessadori.

How to complete your comfy chic outfits? Choosing trousers with a comfortable fit but with an elegant and glam look. For you we have selected a very special model made by the made in Italy brand Simone Tessadori: in wool and cotton denim with contrasting details in gold brocade.

vu elle jewels rings


Atena Mini Duffle Bag - Marco Trevisan.

To be carried by hand or over the shoulder, the brand new Marco Trevisan bag is perfect to hold everything you need. Soft, maxi and handmade in Italy, it is also ideal for your weekends out of town. An accessory that cannot be missing from the comfy chic musts!

i rocchi cashmere total look


Munero Earrings - Dea Rail.

Are you ready to make your next comfy chic look precious and unforgettable? Choose the ones you prefer among the Dea Rail jewels, mix them together and the game of elegance is done! Among our favorites there are certainly these exclusive earrings: a chic touch that will give light to your gaze!

susana madrid black slip on with gold details


The Artist Bordeaux - Portrait Eyewear.

Portrait Eyewear is a mix of design, craftsmanship, technology and the highest quality. Today we suggest a truly exclusive model of the brand, in a perfect comfy chic mood. Iconic, feminine in shape, it stands out for its soft lines and its irresistible burgundy colour.