Yes that's right, comfort is the new trend. But if you also want to feel special on every occasion, then comfy chic will be your perfect ally! A soft, comfortable, relaxed elegance that savors time and rediscovers quality. The great must-haves such as cardigans, maxi shirts, jumpsuits, knitted dresses combine with the luxury of refined but minimal accessories. A winning essentiality both in terms of design and functionality, a style in which you never feel cramped!

What's New today has only one undisputed protagonist: comfy chic! Be inspired by the unique beauty of clothes and accessories that are beautiful on the outside and... comfortable on the inside!

lungomare black cashmere shirt


Leone Iris Flat Crema - Susana Madrid. 

Keep your feet on the ground, yes, but with the right shoes. Susana Madrid's slip ons with precious decorations make many different looks special. To have the comfort and elegance of a real must in a single accessory.

long golden necklaces


Biologic Cotton Vest-Sweatshirt With Nettle And Tencel Inserts - Trame di Stile

In your comfy chic combination, don't forget the maxi vest by Trame di Stile. In organic cotton, versatile and ideal for everyday wear, it is a real style cuddle to make your every look unique.

arianna di maio maxi knit dress


Ballerina Bag - Marco Trevisan.

To be carried by hand or over the shoulder, the brand new Marco Trevisan bag is perfect to hold everything you need. Soft, maxi and handmade in Italy, it is also ideal for your weekends out of town. An accessory that cannot be missing from the comfy chic musts! 

vu elle jewels rings


Rings – Vu Elle Jewels.

Are you ready to make your next comfy chic looks precious and unforgettable? Choose among the Vu Elle Jewels rings the ones you prefer, mix them together and the elegance game is done!

i rocchi cashmere total look


Gemma Blazer - De Santis by Martin Alvarez.

What's new? The comfy chic garment saves the look: the long and soft jacket, with a linear cut, with a tweed belt by De Santis by Martin Alvarez. Soft, comfortable and extremely sophisticated: a touch of class and perfect color also in combo with jeans!

susana madrid black slip on with gold details


Belt Bag Lime ### - Parise.

And for the bag? Choose the leather belt bag handmade in Italy by Parise: a comfy chic accessory to wear during the day and in the evening. An exclusive piece that cannot be missing in your wardrobe and that in the lime color will surely stand out!