White Show, with its more than 550 brands and 27 thousand visitors, confirms to each edition the ideal marketplace where womenswear fashion interacts with the most influential international players in the sector, in a unique context. A true creative hub to capture new fashion trends, an ideal platform for launching new brands internationally. Its winning formula has always been the buyer-oriented offer with a careful selection of brands that responds to the needs of the market bringing to the stage the best of the current fashion scene in the four locations of Tortona 27, 31, 35, and 54.