From made in Italy, sustainability and digital development: this is where WHITE MILANO starts again in this new edition which will take place from 24 to 27 September 2020 in the two Superstudio Più locations in via Tortona 27 and BASE Milano / ex Ansaldo al Tortona 54.

Over three hundred brands will be present, two hundred in the physical salon and the others in the B2B digital platform. Lots of names, lots of exclusive and sought-after realities in the fashion scene. Particular attention will be dedicated to the Italian excellences or those that produce in Italy, protagonists of the Focus Italy area: among these the Agender aesthetics of Edithmarcel, the iconic bags of Michele Chiocciolini, the talented Federico Cina, the exclusive style of Salar, the ACBC shoes, My Golden Cage jewels, Maison Flaneur manufacturing, Munè elegance, The Bespoke Dudes Eyewear, to name a few.

total look maison flaneur
michele chiocciolini bag

But WHITE MILANO 2020 is also ferment and collaborations such as the close one with Altaroma. In fact, the finalists of the famous Who Is On Next? 2020 contest will be present during the show: Francesco Murano, Gall, Dima Leu, Des Phemmes,Vaderetro, Zeroundici Eyewear, Roi Du Lac, Dalpaos. Thanks to the collaboration with CBI-The Best Shops, an award will be given to one of the designers who will be able to return to White in February 2021.

An edition of WHITE MILANO not to be missed!

munè shirt
my golden cage earring
sneakers acbc