White Milano | space to new trends

on September 19, 2019 by Giulia Fucile Leave your thoughts

White Show, with its more than 550 brands and 27 thousand visitors, confirms to each edition the ideal marketplace where womenswear fashion interacts with the most influential international players in the sector, in a unique context. A true creative hub to capture new fashion trends, an ideal platform for launching new brands internationally. Its winning formula has always been the buyer-oriented offer with a careful selection of brands that responds to the needs of the market bringing to the stage the best of the current fashion scene in the four locations of Tortona 27, 31, 35, and 54.

A creative laboratory of ideas, a creative laboratory of talent. Consolidated and emerging. Some of these? Virginia Bizzi, Viki And, Sveta, Yekaterina Ivankova, Asciari, Cettina Bucca, Eccentrica, Co-Go, Attic and Barn.

Many spaces, so many projects and proposals to discover, learn, keep an eye on. Superstudio Più, Tortona 27, the location from which White Milano started, and privileged observatory on contemporary fashion research and trends, Tortona 31 which enriches the geography of White and the Tortona Fashion District, a space where design meets fashion and ideal scenario to present a selection of the best designers of the moment at international level. Tortona 35, Hotel Nhow, with collections updated on the latest trends that are timeless, and Tortona 54, EX ANSALDO, one of the most recognized industrial archeology locations in Milan, which is the setting for trendy clothing and casual wear brands. contemporary. Of the two floors on which the salon develops, on the ground floor the location presents the Yellow Area, a selection of “easy to buy” collections that offer buyers a wide range of creative but accessible products, ideal for completing their brand mix.

Not only clothing, shoes and bags, but also a beauty selection with WHITE BEAUTY, which explores all the news in the sector, presenting the best of made in Italy and not, WHITE GLASSES with innovative eyewear brands and WHITE BIJOUX, international independent brands and designers of the jewel. With BASEMENT the focus is all on the most experimental, underground and avant-garde stylistic research, with new but also more consolidated brands. INSIDE WHITE is instead the area of ​​the show designed to promote the development of new proposals: a project created to support future generations of Italian and international designers. Every edition young brands are selected at the beginning which are given the opportunity to exhibit their creations at discounted prices at the show; the best collection also has the chance to win the INSIDE WHITE AWARD.

WHITE STUDIO is a concept that connects the designers of the new Italian pret-à-porter, with the salon and top retailers. Designed by White and Confartigianato Imprese, inside the CasaBase artist residence, it hosts 11 selected brands combined with as many Best Shop of the Italian Chamber Fashion Buyer. For info & contacts www.whiteshow.com

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