The green evolution of the fashion world is pressing among its producers, generating greater awareness even among consumers. The Donne in Campo association does not hold back from the environment-saving appeal of recent years, but takes the front line: it has recently trademarked the Agritessuti brand, an ecofriendly project that cleverly combines clothing, agriculture and the environment.
Donne in Campo, italian Cia association of entrepreneurs and women of agriculture born in 1999, has developed a revolutionary initiative that will certainly change the connotations of the Italian textile industry. Made in Italy increasingly aims at eco-sustainable responsibilities, and the project Agritessuti was conceived on this frontier. The goal is to reinvent the Italian textile tradition by exploiting environmentally friendly agricultural processes and waste and creating an ecological supply chain derived from plant and animal fibers.
The launch of the brand was inaugurated last September 24 in Rome where a fashion show was held to showcase that an ethical and ecofriendly fashion can really exist.
Hemp, mulberry, flowers, pomegranate peel, roots, artichoke leaves, chestnut urchins, onion peels and all that mother nature has to offer will be the materials used to create garments with green tints. To incentivize, raise awareness and guide to a more conscious production and purchase, safeguarding the planet and favoring alternative methods of fabric processing. These are the promises of Agritessuti.
Donne in Campo, however, makes it clear that the project is still in its infancy.
"It is a whole production chain to be built, but of which we have konw-how, given the closeness between women and the textile tradition, in history and even today. For this reason we reiterate the need to create dedicated supply chain tables; to the Ministry of Agricultural, Food and Forestry Policies, to support the production of natural fibers, which will be accompanied by the creation of processing plants, spread throughout the territory and in particular in inland areas. This, to make available to industry and craftsmanship, a quality product, certified, tracked and sustainable “.
Pina Terenzi, national president of the association, also confirmed that the demand for eco-friendly items in Italy has grown by 78% in the last two years and for these today 55% of users are willing to pay more. Taking action and responding to the cry for help from our environment is fundamental.