Among the various initiatives that support emerging talent, a few days ago it was presented Fashion Lab. The initiative is part of a broader project which, since last September 18, UniCredit became the "Official Sponsor" of the Camera Nazionale della Moda Italiana for next four years, with the aim of supporting one of the key sectors of Made in Italy and symbol of excellence of our country. With Fashion Lab want to support emerging talent following a pragmatic approach through a training and consulting: starting January 26 with the Fashion Academy, the training management for the construction of a business plan and the management of e-commerce channel and new markets; April 13 will be held the Innovation Day, a meeting between the designers and the most innovative start-up hi-tech by Unicredit Start Lab; May 26 there will then be the B2B meetings with selected international buyers, finally, December 13, 2016 Investor Day, namely the presentation of companies at investors in the sector.

ObFashion present FashionLab

For the first edition of the program here eighteen emerging brands selected: Alberto Zambelli, Angelos Bratis, Christian Pellizzari, Damiano Marini, Edithmarcel, Flavialarocca, Giannico, L72, Leitmotiv, Les Petits Joueurs, L’F Shoes, Marcobologna, San Andre’s Milano, Soloviere, Studiopretzel, TF Twins Florence, Vivetta e Voodoo Jewels.

The aim is, therefore, the future of Italian fashion, and that is how the President of the National Chamber of Italian Fashion Carlo Capasa is expressed: "Taking advantage of what we have built and the immense wealth that Italian fashion represents, we must look ahead , seizing the challenges of the future: sustainability, digitization, and especially the creation of better conditions, so that young people can pursue creative and strengthen the great tradition of Italian fashion in the world. Between heritage and innovation ".