Pitti Dance Off ...3, 2, 1 ... and also for this 91st edition, the countdown has come to an end and Pitti Uomo has once again turned the spotlight January 10 to 13 on men's fashion. Symbol event for experts in the sector, in the Fortezza da Basso in Florence, now established headquarters of the fair, more than 1200 will exhibit brands watchful eye of many buyers and visitors the next trends. Pitti Dance Off : this is the theme chosen, the title that tells the movement, of the body and fashion. The dance like freedom declined in many forms, such as its own style, as the exclusive motion. A pace only of themselves.

And it is on this note that the large program planned for Pitti Dance Off will take place, taking shape from solid Padiglione Centrale to the most innovative areas. By the newly HI BEAUTY, absolute novelty hosting fragrances and cosmetic specialties, to EYE POP, section dedicated to eyewear; from I PLAY with proposals that link the urban world to the sport, to BORN IN THE USA, the window on the US landscape, between classic and sportswear. Raw material of MAKE is the contemporary and experimental craft rediscovered, winning bet of the fair. Eclectic and engaging TOUCH !, advanced platform, and always in step with the future, as indeed L'ALTRO UOMO, cutting-edge home.

With OPEN the focus moves to the concept of gender, now fluid and undefined, with the last generations who design pieces suitable for both a her than a him. They are the young protagonists of THE LATEST FASHION BUZZ powered by MINI, organized by Pitti Immagine in collaboration with L'Uomo Vogue, GQ Italia and MINI as a prestigious partner of the contest. In fact at the Piazzale delle Ghiaie MINI will host modern creations of a selection of menswear designers formulated on "Bold Meets Genderless". Also CREATIVE AND MORE, talent scouting agency in fashion, will offer one of the participants a free tutoring service for one year. Protagonists sportswear touches and typical layers of David Catalan, founder of the eponymous brand between Porto and Madrid; Portugal of Estelita Mendolica with graphic elements and items inspired by social issues; German wardrobe continuous and therefore not conventionally seasonal of Goetze; Magliano brand son of Italian Luca Magliano.

And they are always new names in the fashion industry to see themselves the protagonists of important events in the calendar, close to consolidated figures. So the essence of the geometries of Lucio Vanotti will march with the FW 2017 at the Dogana Thursday, January 12, as the winner of Who Is On Next? Man 2016 Carlo Volpi will realize a special event at the Stazione Leopolda: emerging but already bright stars. Special guest and eagerly awaited the great Paul Smith who chose Pitti Uomo 91 to launch PS by Paul Smith Autumn-Winter 2017, collection with prints and personality rich colors, alternating with technical and performance fabrics.

Another expected guest is Tim Coppens, Belgian designer founder of his label in 2012, listed as one of "10 of Tomorrow" Rising Stars, loved for the energy balance between tailoring, streetwear and activewear. Florence and its history come to life in the exhibition "FASHION IN FLORENCE THROUGH THE LENS OF ARCHIVE PHOTO LOCCHI", 100 rare shots from the 30s to the 70s on display at Palazzo Pitti. This is not only the Pitti Uomo 91. And then we just have to "buckle up", ready to be catapulted into the fashion whirlwind: Pitti Dance Off, Do you Wanna Dance? For info pittiimmagine.com

Giulia Fucile