WHITE MILANO: 25 to 27 February 2017 Tortona Fashion District will once again come alive with the next FW 2017-18 collections, hosting more than 500 brands, including emerging realities, special projects, international brands. Set in three different exhibition areas, WHITE MILANO continues to impress and attract buyers from around the world, focusing exceptional nature of the Made in Italy and the dynamism of foreign names.

It's all for the new entries the RED AREA where scouting is the absolute protagonist, link between label present for the first time to the WHITE MILAN, like, just to name a few, Giulia Mancinelli Bonifaccia, Rary, Alessia_Xoccato. Experimentation. This is certainly the word that best describes BASEMENT, innovation space time at which Barbara Alan, Elena Burenina, Simona Tagliaferri and many many others will show their creations.

The crucial aim of INSIDE WHITE, part of the event designed to encourage the younger generation, both Italian and non-Italian, strong momentum in the ideational and the development of new aesthetic codes, like Irma Cipolletta, Cor Sine Labe Doli, Simone Vera Bath.

Came to fifth edition the inevitable Ramponi Award, the contest conceived by Alfredo Ramponi to support designers in the presentation of their collections, which was won by the French Laura Bihl, founder of the label Sainte Courtisane. After the resounding success of the network, the announcement of the competition will be open all year. In SPECIAL AREA, visual languages have a strong impact with a selection of brands that testify to their growth occurred together with the event. Examples are Circus Hotel, Stefano Mortari, OOF.

A new appointment with IT'S TIME TO CONTEMPORARY ARTISAN, born from the union between WHITE and Confartigianato Imprese to enhance through an engaging narrative the craftsmanship and well done concept. Beyond the borders: the edge spirit in WHITEAST with the focus on China and the Belgian avant-garde in Showroom confirm WHITE MILAN as a launching platform and polyglot research.

WHITE BIJOUX, organized by WHITE and Birik Butik, is a reference point for the latest news in terms of jewelry and processes, such as those studied by Flaminia Barosini, MVP, Bjorg. Continues to remain high level of attention for the trends of tomorrow for eyewear, with WHITE GLASSES, and for the cosmetics sector with WHITE BEAUTY. We look forward. We look to the future. WHITE MILANO.

Giulia Fucile