IS: few ingredients, but the right ones for an explosive mix made from revaluation of luxury, revolutionized, only dolled up of sophisticated simplicity, sometimes joking. Nothing sequinedflakes or exaggerated opulence but only passion outlined in simple lines and high quality materials. Of thickness, of substance.

Ioanna Solea, born in Cyprus by Cypriot father and Austrian mother, she studies at the Istituto Marangoni in Milan, then working for three years for Valentino and for eight years with Piazza Sempione. A lover of nature and its colors, from yellow to brown, in 2013 she decided to launch its own brand, IS the initials of her name, entirely Made in Italy, focusing in the production of bags and necklaces.

Name among the finalists of the brilliant fashion scouting Who is on Next ? 2016, which will take place next July during AltaRoma, IS experimented with the use of new materials. Joyous surfaces and textures innovative wiggle in classical forms, minimal. The focus is on combinations of colors, materials, textures that tell stories and radiating emotions.

Big, small, shoulder or clutch, the IS bags by Ioanna Solea are revealed extremely versatile and feminine, refined down to the smallest details. Scents of citrus fruits, endless embroideries, sinuous leaves, earthy hues, stitched designs in bags from elegantly retro allure. The acidity of the green breaks and finishes the optical white of a rectangular handbag. Lines aimlessly, zig zag, diagonal, vertical lend themselves to red , black and white geometries.

So tidy in their chaos. Ironic flare always bring along! For a style made explicit in quiet, calm harmonies, stronger than a thousand words. Ioanna Solea with the IS brand offers the luxury of simplicity, the warmth of nature, the tactile thrill of fabrics, creating a unique style creations. For info www.isaporter.comGiulia

Giulia Fucile