Creativity, motivation, rebirth: Very Peri, chosen by the Pantone Color Institute as the color of 2022, invites us to embrace the new year that has just begun with enthusiasm.

Very Peri is a periwinkle blue, a blue with an intense background of red that brings it closer to purple. A nuance that conveys calm, creativity and dynamism at the same time. Periwinkle blue originates in the same name from the flower that manages to grow and resist even in unfavorable environmental conditions.


A message, a motivation to move forward and start again in a difficult moment like the one we are experiencing. A contrasting personality but so balanced at the same time, which combines the calm and depth typical of blue with the energy and creativity of red.

A color, a guiding inspiration to face this new 2022 with the right spirit (and style!). In fact, even fashion has been updated with garments, accessories and collections that have been colored by Very Peri.


A decisive nuance, with a charm all its own, which makes it the protagonist of different looks and combinations. Beautiful in mix with neutral, bright, clear shades such as white, beige, cream, gray but also with the scale of light blue and blue. Do you want something stronger? Wear it in color block with whiskey, browns, emerald green or in a total look.

Let yourself be inspired by our selection of made in Italy creations and light up your wardrobe with style and color (Very Peri!).